Electronic Mailing Versus Newsletter Mailing

By Author: Kaye Z. Marks
Total Articles: 252
Comment this article

For the past years, companies have allotted a big amount of budget to electronic mail advertising and the like. This served as new marketing tool for businesses in promoting their products and services.

Newsletter mailing and other mailing mechanism through a commercial printer have been set aside to give way to this new and promising method for marketing. Sad to say, email and other mechanisms have been questionable up to this time because of certain factors. Though direct mail newsletters are no longer the first option for client to customer communication, more and more companies are getting convinced that printed mail is still the best option in order to reach a satisfying response rate from the prospective customers.

Email may give you a good return of investment because it is the fastest way but not that expensive method of reaching out to your customers, but only a small percentage of a company’s target market are accepting rentable lists. It is also not advisable to send emails to customers who do not want to receive emails. It is considered a spam and if companies would comply with that new policy, they ...
... will fail to get their message across their intended market.

Suffice to say, more and more companies, regardless of the innovations in communication, would still choose to go back to the tested method of mailing. By investing their money on this age-old method, they are guaranteed a successful marketing campaign. Why are more and more companies look for commercial printing companies that offer direct mail newsletters? For one, it gives a greater advantage when it comes to mailing list prospects. The mailing lists will give them direct contact to the entire lists of prospective customers therefore widening their market reach.

Another setback for using email is its ability to deliver the message. The spam filters issue, frequent address changing and multiple addresses for one person brings this new method to question. How much of the sent emails messages are actually received by prospective clients? A problem for disseminating information may arise because of this factor. Though cheapest as considered, email may still incur losses for a company because of its inefficiency to achieve its purpose. For every message not received or left unread by a customer would mean a loss for a company trying to advertise its products. At most occasion a message sent to a customer, even if trapped by filters, will appear as successfully sent. There is really no known way to eliminate this flaw though others have found a way to minimize it.

Prospective customers receive not all newsletters too but the guarantee is that there is no hindrance caused by filters on direct mails. Another point to consider is that letters can be tracked. You will exactly know when did your mail arrived or was it received or not. With such, you can never go wrong. Newsletter mailing is perceived to be less of a promotional scheme but more as an informative way as compared to that of other marketing campaigns and that is a good way to start.

Kaye Z. Marks is an avid writer and follower of the developments in newsletter mailing technologies by a commercial printing company that help businesses in their marketing and advertising campaigns.