Commercial Printing Essentials

By Author: Vicky K. Russell
Total Articles: 90
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Any commercial printing company may have so much stuff to do in their hands that they may not be able to tell you everything that you need to do on your end, so to get you in line with commercial printing, here are a few things you need to perhaps try to do:

1) Take some time to find the right commercial printer
It takes a good eye to find the right printer. Not only will you be able to get the best prints by finding the best it will also help you save time and effort because professional prints will almost always achieve the best results at such a short time.

Characteristics of printers you may want to consider:

• helpful, always ready to assist

• generous with information

• creates great prints of great quality and guarantee

• has a lot of packages and printing materials to choose from

• gives a relatively low price

• very professional

2) Research what other people say about your choices for printers
The best way to make sure you are picking out the right printer is to ask or ...
... check what other people (past clients) say about their prints and their service. This will solidify which printer will work best for your printing needs.

3) Discounts and Package prices
Your printer must be able to give you a good rate. The best way to get a good rate is to consolidate and put all your required prints together, the more prints you have done the better for your pocket. Always haggle when you have big bulk prints, printers almost always expect you to.

4) Every Printer’s special reminders that you may need to take a second look at:

• File Resolution
Your design file should never go lower than 300dpi, otherwise expect blurry or pixilated prints. Such prints is never the printers fault, it will be yours. The bigger your prints the higher your dpi should be.

• Fonts
There are a lot of fonts everywhere and not all of it may be able to be read by your printers because of the programs they are using so to be sure, always imbed the font in the main art or use a font that is very simple and almost always is available to any program like times new roman and arial.

• File type
Most printers remind clients what they prefer, should they miss telling you this make sure to ask them what file type they prefer. Some of the most common types are jpg, eps, tiff and pdf. Stick only with the file types they prefer because if you don’t expect the file to be returned back to you for file conversion because they will not be able to read it. the best way to prevent this is to get the same program your printers uses to open and edit art files their clients submit.

• Colors
What you see in your monitor is not entirely what you will see in the prints because your computer uses RGB colors while your printers use CMYK or Panatone. If you are not too picky, you can have your prints done as is or you can have your printers match the colors you picked out. A little reminder though, color matching will add a little to your printing fee so be wary.

Commercial printing is never a problem just ask your chosen commercial printing company.

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