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Don’t Make Such Mistakes In Social Media Marketing
As more and more business people tend to join in social media marketing, many of them just get failed. Why? Here is a list of some common mistakes that the majority of people may make when they start using social media in their marketing strategies.
Assume that great content alone will create buzz and go viral. This is such a typical mistake and yet it is probably one of the easiest to avoid. First, no agency should promise that content alone can go viral, it happens so rarely that I bet the odds are better at winning the LOTTO. So don't fall for the “your content will go viral” promise. You are setting yourself up for disappointment.
Not understanding target audience is also a big mistake always ignored by many people. Even before you sign on a social media marketing strategy or plan, it is necessary to identify and mark the target audience group. It is vital for the process as the entire plan is created depending on who the audience is and what you are focused on.
Little or no interaction with followers is what you should avoid. One of the reasons so many people around the world like social media ...
... is the interaction with others. Don’t fail to encourage and stimulate conversations with your fans and followers. Engaging your social community helps nurture your relationship and strengthen the bond and loyalty with your company.
Many people may fail to take advantage of viral marketing. Some small businesses tend to hugely underestimate the power of viral marketing. As a matter of fact, the millions of views gathered by popular YouTube videos are a testimony of the power of viral marketing. A great viral marketing idea can take your business to a whole new level. Slogans, videos, contests, games etc are great tools for viral marketing through social channels.
If you are expecting instant results in social media marketing, you make a great mistake. In fact, social media is a relationship based medium and you don’t ask someone to marry you on the first date. Building a solid relationship with your customers in social media is not instantaneous but over time.
Spamming is not ok, ever. It's true that spamming is becoming a problem in the social media networks, and we are being required to weed through it, just like we do in our email inboxes. Don't spam followers; if they didn't ask for it, don't send it. It's that simple. Permission marketing is the key.
Above all, it is necessary for you to get a comprehensive and deep understanding of social media marketing before you take any action. Try to avoid those mistakes talked above so as to get neat to success in social media marketing.
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