Advantages Of Using Flyers For Promotion

By Author: Kaitlyn Miller
Total Articles: 90
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If you are out to promote something but you cannot afford to put up a print ad in the paper or to make announcements on TV, then the best recourse would be to give out flyers, especially if it is going to be just for the community’s consumption. Print ads and TV commercials are expensive because of their wide coverage. Their coverage could be the entire state or several neighboring states altogether, hence the cost. But if you only need to inform your community or locality about an event, new product, newly opened store, or a sale, then flyer printing would be the best recourse.

Sending Out Flyers Have Many Benefits

1. Cost of printing is low. Fliers can just be mimeographed, which only cost a few dollars per ream. Right, per ream! A ream of paper has 500 sheets, so if the size of your flier is ½ of the bond paper, that will give you 1000 pieces! So do the Math if you are going to make your flyer 1/3 or even ¼ of the paper. You can really save a lot on printing costs. Additionally, since the printing method is only mimeographing, it comes out very cheap. After all, most of the time colored printing is ...
... not necessary.

However, if you do need your flyers to be colored, it will still come out cheaper than other advertising venues.

2. Flyer distribution is limiting. While in some cases, limitations are a disadvantage, the limitations set by flyers become an advantage. For example, you are going to hold a bake sale within your community. You do not need the entire city to know because while you need business, you want it to be a homey kind of event where almost everyone knows each other. After all, it is not an entirely business thing but also a social shindig. So you only have just enough flyers printed and have them distributed within the community only.

Additionally, most of the small events only need announcements that are just for a short time. Flyers are a perfect solution because you can only print a few and distribute it within a certain period. No excess coverage and no excess materials.

3. Time element. If you need to make an announcement as soon as possible, flyers are the fastest solution. You can make a layout using just Microsoft Word. After you are satisfied with your design, you can print it out and bring it to the mimeographing center. If they do not have a lot of pending jobs, they can probably give it to you in an hour or so. So within the same day after you finish your layout, you can actually start distributing your fliers wherever you need to send them out.

4. Flyer distribution. You can leave some copies in strategic areas so that people who are interested can pick them up. Or you can hire somebody to distribute them for you in the streets. There are many ways you can distribute your flier and it will get to you targets in no time.

Flyers are effective and affordable solutions to promoting small events in your community. You can save a lot from flyer printing. Just make sure to estimate your needs so that you will not print so much more than you need or go back to the printer to have some more printed. That will just waste your time.

For more information, you can visit this page on flyer printing