Trade Show Lessons From The Lemonade Stand

By Author: Cook Moore
Total Articles: 70
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Did you ever have a lemonade stand as a child? If you did and you did any good at it you may be more knowledgeable and skilled for a trade show display than you thought. When you decided to run a lemonade stand for a day or two it required certain preparations in order to grant you some success. It required adequate space; a table or booth to work from; a product (the lemonade) that was good and in demand; it also required some marketing and salesmanship. Experience breeds confidence, confidence accomplishes your intended goals -to sell your goods and services while making a reasonable profit. The same exchange you made at your lemonade stand.

Trade show displays work in a similar way. You need to be properly prepared and have a plan in place. You already know that you need a certain amount of space to operate; you need to know what that space offers to fit your needs -electricity, location, surrounding displays…; you will also need an outstanding trade show display to let potential clients see what you have for them. Once your display is in place you need someone to run the booth that is sharp, smart and skilled at ...
... sales in order to educate buyers of your product or services significance. Being properly prepared is your biggest and most rewarding challenge.

Most trade show attendees are qualified potential customers coming to a specific type of industry show in search of something within their trade; why not make it your wares they are after. A smart salesperson knows that when someone is prepared to buy, they just need a little information and encouragement to know for certain what they are after, you are selling. But how do you get qualified buyers to choose your display over all the other trade show booths?

When you are looking for the greatest success you want to study those who have been extremely successful. You will want to answer a few basic questions as well: What attracts buyers to their trade show display? What are they doing that I am not? What type of help or information do they give potential clients that eventually make them clients?

Planning, teaching and hard work communicates a personal investment to the end buyer. We all want to do businesses with companies and individuals that are secure in what they are selling. Passion is catching, hype fades, appearance draws buyers and honesty closes deals. Dress yourself, your salespeople and your trade show booths as well as possible. Both need to be fresh, clean, attractive, organized and friendly. No one wants to deal with a slouch that can't find anything so they become frustrated, grouchy and full of excuses. You represent yourself and your company, that's enough reason to put in the necessary planning and preparation to be the best you can be.

Trade show booths needs to pop without an explosion of gaudy overkill. Keep your display sharp in appearance, focused, clean, organized and flowing from the introduction to the follow-up. Avoid unnecessary distraction when attendees are at your booth. Trade show displays are key marketing investments. All of these finely tuned details will help to increase your desired results. And like the lemonade stand, the right product, to the right people, at the right time, for the right price, equals success. You certainly would not have sold much lemonade in a winter snow storm!

When designing any trade show displays do your best to make it visually appealing. This attracts buyers and gives you the chance to connect and engage. Use that opportunity to present pertinent information that paves the road of trust between you and the potential buyer. And once they know you and your product can be trusted, you have a client. No matter what you market always remember the lessons from the lemonade stand.

Find out more about trade show display. Get more information on trade show booths and trade show displays.