Segregate Between Qualified Seo Professionals And “fake” Seo Experts

By Author: western
Total Articles: 18
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There are many companies and professionals into the SEO business. Have you ever tried to assess the skills of an SEO professional or the quality of services provided by one such company? As a matter of fact many of the SEO professionals do not even qualify to perform search engine optimization. They do not come up to the industry standards and do not possess the reliable knowhow and techniques. First of all, many of the SEOs are lacking in effective communication.
They do not communicate properly with their clients. Secondly, it is very much likely that they are ignorant lots; because across the industry the effective techniques are not communicated properly, so people either trust the hearsay or believe in their own self conceived opinions. Some of the SEOs believe that in case your CMS is not good for SEO, then you are doomed. Or if there is no robot.txt file in your website, or you do not have XML sitemap then it is highly unlikely that you will ever figure at top SERP. Some of the people believe that if the keyword density in the content of your website is very high, you will be marked as spam, which is not ...
... true.
Of course there are rules for SEO, but there are other facts too, which determine traffic and ranking of your website. Inappropriate keyword density refers to deliberately fool the search engines to pick your site, which can be identified by Google or others and it would be penalized by a subsequent drop in ranking. But if it is the demand of the content, then it is taken normally, and there would be no action on it.
An SEO professional should not underscore link building as an old fashioned method, as nowadays link building is again getting prominence, because you need multiple channels of traffic and in view of conversion you cannot rely on a few sites and social media alone. You have to keep on exploring the options to draw visitors from wherever possible. So, if a website with similar or related business as yours refers the traffic to your website, you are bound to get genuine traffic. The chances of conversion of such traffic would be very high. So, you should continue building links from websites, article sites, blogs, forums and news.
It is your duty to regularly update the blog and news site, so that the visitor interest is maintained and you continuously get fresh traffic to your website. Gray hat strategies may also be good to yield quick traffic, because it would be a waste of money and time, if you create the records of purely ethical and white hat SEO practices and wait for five years for your site to rank on top. On-page optimization is good; but you have to remember that SEO is not IT; it is more to do with marketing.
So, you can’t just shrug off and say, “Hey guys, I am finished with what Google wants, now Google will take care of the website.” You have to do an equally aggressive off-page optimization too. A prestigious company dealing in online marketing Toronto or Internet marketing Canada can effectively execute all your SEO and Internet marketing tasks and produce results too.

WesternSoftwares an Online Marketing Company Canada providing SEO Services at afforadable prices, also provide SMO and Pay Per Click Services in Toronto Canada.