Finding A Niche In Designer Handcrafted Jewelry Is The Key To Success

By Author: Mike Nielson
Total Articles: 162
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Handcrafted jewelry designers are a special type of artisan. Their creativity lies in the art of handcrafting jewelry designs that are either inspired by things they have seen, or often individual ideas that have never been seen before. Whether you are new or have been creating designer handcrafted jewelry for some time, the best way to find true success in the jewelry industry is to have some sort of a niche.

The reason is twofold. First, establishing a jewelry making niche puts your pieces in a different category. Rather than trying to make everything and keep up with what every other competitor is doing, you can establish your individuality and creative prowess as a jewelry making specialist. So, in essence you will have far less competition than if you try to make items that are just like everyone else’s.

Another reason to market a niche is because it will be far less expensive to attract new business. By not trying to “be everything to everybody” you will hit a bull’s-eye with the existing clientele you have, making it easier to build your brand among handcrafted jewelry designers. People will ...
... come to know your “look” when it comes to designing distinctive pieces. There are many avenues to reach by narrowing in on that smaller audience who truly enjoy your work.

Not entirely as an afterthought but also important regarding niche-building is the opportunity to develop a following. Customers will come to love your particular jewelry crafting style and will ask you to design certain pieces that can be used for special occasions. Are you at a loss for some niche building ideas that pertain specifically to designer handcrafted jewelry? How about any of these?

Niche designer jewelry making ideas:

- Spiritual or religious jewelry
- New age
- Big, bold, chunky jewelry
- Including certain types of gemstones within your jewelry pieces
- Symbols / letters / numbers
- Pet niche – Dogs, cats, horses, birds, turtles, sharks or any favorite animal
- Gift types – Like grandma or mother, children, etc.
- Specialty jewelry items – such as cuffs, ankle jewelry, body jewelry, etc.
- Hobby niches – think of dancing, swimming, food, reading, etc.

Of course, this list could get really long. Finding your niche totally depends on some self reflection and evaluation of your personality. Since it can be safe to assume that anyone who loves the art of jewelry crafting also loves jewelry wearing, it might be best to identify a target audience that you can feel passionate about and that isn’t already oversaturated in the abundant market of jewelry.

With jewelry niche marketing, some people fall into it naturally while others struggle to “find their place” among so many other handcrafted jewelry designers. The best thing to do is listen to your heart and also get opinions from trusted peers as to which items most appeal to a specific audience. By not trying to be everything to everybody and instead getting those valuable few to wear and look for your particular pieces, you can then establish a reputation as a designer handcrafted jewelry expert!

Mike Nielson, For more information on designer handcrafted jewelry, handmade unique jewelry, and handcrafted jewelry designers. Please: http://www.galerina.com/