How Does Shanghai General Motors Win The Protracted War Of World Expo Marketing

By Author: Isabel
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Last year, the World Expo was held in Shanghai, China and it attracts the world’s sight. Currently, China has the largest number of Internet users, and we regard the Internet as an information distribution platform, which associate users with the World Expo. It will undoubtedly become non-negligible Expo marketing positions.

During the World Expo, Shanghai General Motors establishes a dedicated website of World Expo with Baidu, and holds various kinds of activities to keep interaction with netizens in order to share the fun of the Expo with everyone.

The first step is building up a website platform.
When users search some keywords like the World Expo, Shanghai World Expo and other words on Baidu, the search results page will appear the website link of “2010 Shanghai World Expo Baidu special”. Depending on the different delivery stages, sometimes you will also see General Motors and the Shanghai World Expo theme of cooperation in the top right of the search results page, click it you will enter into Shanghai General Motors Baidu Expo 2010 dedicated website.

Throughout the pages, interspersed ...
... with World Expo Shanghai General Motors’ official partner of the logo, banner ads and activities during the Expo exhibition for information, while users in the query it will show an increase of Shanghai General Motors and exposure.

The second step, they make a plan of prize to compete guessed activity called “I know the Expo Travel”.
April 2010, Shanghai General Motors launched jointly Baidu a series of quiz called “I know the Expo travel”. They invite users to answer the Expo with a variety of travel issues. Before Users Register to attend activities, they need to get icons for themselves- Shanghai GM Logo. The icon will become the necessary condition to take part in this activity. Question and the answer will be rewarded.

Meanwhile, in the page of question and answer, they also launched the “Shanghai General Motors recommended routes” , which provide Shanghai Railway Station, the Oriental Pearl, Hongqiao Airport and so on, users can also according to their needs enter the keywords to search routes.

With the third step, they hold Shanghai World Expo PK tournament.
Shanghai General Motors joint Baidu launch a “Green Expo pass, green to share the wisdom” of the concept of the “Shanghai World Expo PK tournament”. The Expo invites users to share information and wisdom. When users answer these questions, they can also get individual points for the team, which team gets the highest points, they will win the World Expo tickets and other prizes.

With these strategies, Shanghai General Motors cooperates with Baidu to build up a perfect teamwork.

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