Coca Cola Create Sports Internet Marketing By The Help Of Baidu

By Author: Isabel
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The 2010 World Cup in South Africa came to an end when Spain won the champion. It is exciting for fans with so many wonderful moments. The World Cup brought a tremendous marketing value that ensured many well-known companies fruitful. However, the types of watching football match has already changed, many fans were not limited to television.

Trying to create Internet marketing in the Baidu search engine is intend to contain the passion and joy along with the match and is delivered to the consumer, which can increase the click-through rate of Coca Cola through the 2010 World Cup. Keeping the consumers stay with the World Cup and internationalize its brand image.

During this process, there are three Strategies about it.

The first strategy is Baidu Aladdin. One click search engine helps you grasp the opportunities of contact with consumers. Depend on the survey of the netizens, Baidu explore a new platform named Aladin, which is convenient and humanized, is very popular among netizens. Its powerful ability to integrate resources can fully mobilize the search keywords, pages and channels all aspects of the advantages ...
... to meet the needs of fans.

Two weeks before the World Cup, Coca-Cola into the search engine Baidu launched on the warm words. When netizens search the 2010 World Cup, they are not only knows more details about World Cup, but also sees the Coca Cola in the title sponsor for the special.

The second strategy is contextual advertising, with hot news creating deep-rooted way of communication. Just grasp the opportunity to engage with consumers is not enough, how consumers interact with brands is particularly critical depth, only to find the real meeting point will be associated with brand advertising, give consumers a deeper impression of the brand.

Baidu suggest Coca Cola set 158 high popularity stars of football match as keywords in the search results page, at the same time, putting Coca-Cola 2010 World Cup on the right commercials. With this hot news, the Coca-Cola advertising delivery method associated with better lead the audience sympathy, giving advertisers the natural integration without the burden of affinity, not only increase your visibility and click-through rate, but also to win consumer recognition.

The third strategy is Brand Zone. During the World Cup, a unique African style of Coca-Cola "pop music man" frequently appeared, the exaggerated facial expressions and a "pop Lelele" is shocking. It sparked a large number of young people's attention. TV advertising has been popular and left a deep impression of the brand for the audience. With the young man is boiling on the Internet's most active groups, they will certainly go to the search engines to satisfy their curiosity more, this time is the perfect display of Coca-Cola unified brand image of a great opportunity.

These three strategies help the cooperation between Baidu and Coca Cola successfully and get an unexpected result.

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