Mobile Search Marketing

By Author: zoe
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Mobile users represent a new generation of internet users who are rapidly increasing in numbers and mobile search is becoming a significant and growing segment of the mobile marketing industry. A marketing research company predicted that mobile search marketing will account for 73% of the industry by 2013, up from 24% in 2008.

What is mobile search? Mobile search is an evolving branch of information retrieval services that is center around the convergence of mobile platforms and mobile phones. There are two main differences between mobile search and computer- based searches. First, when searching on a mobile a user’s behavior is different from that of a typical desktop user. Mobile users are on the move, and have smaller display screens and keyboards, use short, sketchy search phrases and are not interested in too much information. On the other hand, the types of information that users search is typically different. Mobile users are much more likely to be conducting local searches for information specific to the area they’re connecting from, and other mobile searches are generally seeking quick results, such as sports ...
... scores, rather than extensive content about a given subject.

Mobile search marketing services enable you to reach customer’s anywhere, on the go, via their mobile phones and handheld devices. Because of, most people use mobile devices aren’t really doing “search” for research purposes, but doing “finding” for something close that will meet an immediate need, so the conversion rates for mobile devices is at least four times higher for local searches, than from other types of browsers.

Search engine websites are the most visited websites with 77% of smart phone users citing this, followed by social networking, retail, and video sharing websites. So marketers should make sure your website is findable in mobile search. A report indicates that, more than half of smart phone users purchased a product after doing a search on their smart phones, and even more users visited a physical store. For a retailer, ecommerce store, or marketer, these numbers should open your eyes to the power of mobile search.

It gives search marketers a great option for contacting potential customers at multiple points in the buying cycle, as mobile becomes more popular. Businesses can’t deny the power of mobile search and the affect it can have on their business. That is why it is so important for brick and mortar businesses to have mobile friendly websites and local profiles. You have to position your company wherever your customers are, and now they are going mobile.