How To Buy Sell And Lease Property Through Advertisements In Newspapers

By Author: Aakanksha Kaur
Total Articles: 5
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The internet may be a great place for finding information and reaching millions or customers, but when you want to sell, buy or lease property, quality works better than quantity. And quality is what property advertisements in newspapers offer, through targeted advertising. But we are not here to talk about why advertisements in newspapers selling flats, condos or other stuff are better than internet advertising. We are here to talk about the how of it- how to maximize your ROI from property related ads in newspapers.

The whole idea of placing an ad for property sale, rent or lease is to attract the best price. Here’s what your property ads in newspapers must have in order to get the best offer.

Include the locality
Most realtors, property brokers and owners miss out on this when placing ads in newspapers for selling or leasing their properties. Just including the address is not enough. People when buying a property are as much interested in the locality as they are in the actual property. While placing property ads in newspapers make sure ...
... you include the key landmarks around the area. For commercial properties, it is always a good idea to include phrases like ‘central location’, ‘good connectivity’, ‘business park’ etc. For residential addresses, if your property is located in a developing area, you can use phrases like ‘calm surroundings’, ‘serene neighborhood’ etc. The idea is to portray the property in a positive light.

Include the price
This holds true when putting a newspaper ad for buying or selling a property. Most people think that putting the price in the ad would drive away customers. But actually, not putting it is what drives most people away. Most of us have a set price band in mind when buying, selling or leasing a property. When we see a property ad in a newspaper with a price band that matches ours, we are immediately interested in the offer. Thus, by putting the price, you get targeted customers who are very interested in what you are offering; in other words, you get hot leads.

Focus on seating or number of rooms rather than size
If your target audience is the general consumers and not the property agents, it is always better to focus on the seating capacity of an office space or the number of rooms in a residential space than the size. The layman isn’t aware of how many people a 900 square feet office is able to accommodate or how many rooms could there be in a 1000 square feet property. Thus, while putting out ads in newspapers for selling property, including the seating capacity rather than the size is always a good idea.

Focus on the USP of your property for headline
An attractive headline is a must for property ads in newspapers, but just about anything doesn’t work. A headline should bring in targeted traffic to you. That’s why, while drafting ads for newspapers selling or buying a property, make your USP as your headline. If price is your USP, say INR 10,000 monthly rent for a commercial property; if location is your USP, say a prime property located in so and so location. The same holds true for when putting out a newspaper ad for buying property too.

Aakanksha Kaur is a marketing professional with more than 10 years of experience in newspaper advertising field. He currently offers consulting to brands as well as individuals to help them get maximum ROI through newspaper advertising.