The Basics Of Modern Seo Practices

By Author: westernsoftwares
Total Articles: 18
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Just having a website means erecting a billboard in sub Sahara desert; you are anonymous and nobody knows you. Although you have a presence and you want to say something to the world. But how would it be possible, until someone gets to know who you are. Traffic generation is much more than advertising or promotion. It is similar to constructing an eight line highway to your place. You need resources and you have to work very hard. But there are certain practices in terms of Search Engine Optimization and blogging that can erect your link to the nearest highway and divert traffic to your site. This is also referred to as inbound marketing.
But first of all you need to clean code your website. That is to say that your website’s HTML tags should be properly optimized and should be described in a way that it covers the most precise keywords related to your business. This is step no. 1 and it is for the convenience of the crawlers or spiders of the search engines. It covers the Meta tags, title tags and separate URLs for the web pages inside your site. This way your website would be indexed properly.
Then it ...
... comes to your search engine optimization drive. It is well know that the websites landing on second, third or fourth pages of Google search engine result pages are never looked at. People mostly find their answers on the first page itself. So, it is very important that you rank on the first page. In the past, people just used the keywords frequently until the website started ranking on top. Google considered it as a point every time you used a keyword somewhere and your site ranking got a boost as a result of that. So, the more points you have, the higher up your website goes in ranking.
But nowadays it has become a thing of the past. Search engines such as Google use their own algorithms to determine ranking and search results. So, now it is decided by Google as to who ranks on top pages. Google indexes web pages and display the search results and it can detect any spam practice going on. So, the junk ads or excessive use and repetition of keywords do not work anymore. It should be taken as a warning if a site is caught indulging in black hat or cloaking practice, because in that case your site has no chances to recover from the dropped rankings on Google. Whatever you do to recover from this, would prove to be futile.
The best way to generate genuine traffic to your site is to create blogs and link your site to them. The best forum for blogging is WordPress. It is open-source web software that enables you to blog and has user-friendly features in it. You can customize your WordPress through hundreds of plug- ins available there.
You should also create quality content for your WordPress blogs. The content needs to be informative and engaging. A two hundred to four hundred word article is the best for readership. Keywords should be stuffed in it, but it should not spoil the very attraction of the blog. A Web Marketing SEO company can provide all these services in much affordable rates.

WesternSoftwares an Online Marketing Company Canada providing SEO Services at afforadable prices, also provide SMO and Pay Per Click Services in Toronto Canada.