Trends In Mobile Application Development

By Author: zoe
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Mobile application is a term used to describe internet applications that run on smart phones and other mobile devices. These apps are pre-installed on phones during manufacture, or download by customers from various mobile software distribution platforms. Mobile applications are rapidly developing segment of the global mobile market.

Apps are everywhere. If you experience great applications like “Angry Birds”, which is designed up front to take full advantage of all the memory, resolution and processing power available, absolutely nobody will tolerate going backward again. A survey reveals that the average smart phone users spends 2.8 hours per day using apps and 60% people first turn to an app before searching the web.

Mix together. Mobile applications and the mobile Web will get hitched and play nice together, the average user will not be able to tell the difference between a mobile Web site and mobile application eventually.

Transfer money with mobile. Allows people to send money to others using short message service (SMS), lower costs, faster speed and convenience. Now in the early stages of rollout, ...
... people will only be able to send mobile money transfers from select participating “send” locations to select “receive” locations.

Mobile payment. Mobile payments are evolving rapidly and changing the way consumers and businesses operate, you can use a mobile phone to pay for a wide range of services and digital or hard goods. There are four primary models of mobile payments: premium SMS based transactional payments; direct Mobile Billing; mobile web payment (WAP); contactless NFC ( Near Field Communication).

Location based services. Location based applications are extremely interesting for brands and retailers in that they allow those companies to direct consumers to outlets in their vicinity while simultaneously providing information about the products on offer. When these are allied to measures such as mobile coupons and vouchers, you have the combination of information and financial incentive which can be compelling for consumers.

Mobile apps will be the opportunity of advertising. It’s the stage for advertising with and within mobile applications, providing ads as part of mobile applications creates new revenue streams for application publishers, distributors and service providers. It will be an important way to monetize content on the mobile Internet, offering free applications and services to end users. The mobile channel will be used as part of larger advertising campaigns in various media, including TV, radio, print and outdoors.

Games are king. A study shows that the mobile game market is predicted to reach $18 billion by 2014, and using mobile games for advertising and marketing is an interesting opportunity.

In emerging markets, the mobile handset is becoming an increasingly important device for a variety of applications, information, entertainment and communication can all be accessed through a mobile handset.