Five Common Features You Will Find In Pool And Spa Logos Design

By Author: Beverly Houston
Total Articles: 61
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Every person today wants a healthy lifestyle for his family and this is why they find swimming a best option for them. Smart business owners know what their public wants. May be this is the reason there are so many fully fledged pool and spa clubs running in the city.

They are very much aware of the marketing techniques which are effectively used to promote them to their target audience as well. Spa logos design is one of such marketing techniques which have taken the world over with its surprising return on investment.

Yesterday I was grazing through some of the well known brand marks related to this particular service. I found various similarities among them which help in reminding the viewers about this business which I thought to outline here to let the people know about what it takes to create a commendable brand mark identity.

Common features in pool and spa service brand mark identities:

1 Aqua is what defines this corporate identity as a whole which is culminated by a careful combination of blue and green. This color reminds one of the oceans while leaving a very soothing and relaxing touch ...
... to the viewer’s mind. Blue and green are also used in this logo to portray other objects related to this field such as trees, greenery, bushes, water etc.

2 The most preferred image or picture is of a swimming pool when it comes to the objects commonly employed in them because one can directly associate it with this service. I also witnessed trees and bushes in them to make a person feel as if he is on his favorite beach spending his leisure time to relax. Moreover, we can also see human pictures in the swimming pool which is the best way to highlight the service nature you will provide to your valuable club members.

3 Font selection is bit different from the rest of the stereotypical logo designs as it is the best way to seek viewer’s attention in the first glance. Therefore, stylized fonts are mostly preferred in such corporate identities making sure that they are understandable as well so that a reader would not get confused and leave it.

4 And when it comes to a service or a club that only offers swimming service then the best option is to use a swimming pool in a swimming pool logo with women relaxing besides the pool. Water, ocean, dolphins, umbrellas are also preferred for them to make them look more attractive and alluring.

5 When it comes to a club that only provides spa service then this corporate identity is displayed a little differently from the above told ideas. The most common idea that is used is to show a person getting relaxed while doing yoga or a contended woman with a perfect physique.

Hence, you must read the preceding commonalities before you go for your corporate identity to get an idea of what are these marketing mechanisms made of?
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