The Coupon Mantra

By Author: Raju Meheta
Total Articles: 4
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Catching up with the other developed countries of the world, India has established and groomed the concept of selling online through coupons or promo codes. Before you read any further lets understand the concept of coupons. A coupon is a medium of sales promotion which offers the consumers to purchase a product at a lesser price than it is being offered at the retail outlet. It is very natural for the consumers’ psyche and instinct that they will be allured to any deal that will help them to purchase a product at a lower price. One such way of doing it is through the means of coupons.

Online discount coupons have become an indispensable technique to promote a product or a service through the digital medium. Coupons in India, from various cities are made available in several deal a day websites like Snapdeal, Sosasta (Groupon), Taggle and more. These websites usually distribute discounted deals in the form of coupons by charging a nominal fee from the consumer. The consumer can later avail the offer after purchasing the coupon from such websites.

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... can also find lots of free coupons on the Internet through deal aggregation websites like Retailmenot, Upto75 and Buzzr.in. These websites exhibit deals and coupons from various categories like Restaurant deals, Mobile phone deals, Travel deals, Electronic products deals. E-commerce websites like Flipkart, Letsbuy, Ebay have a lot of electronic sale deals but the discount offered is limited when compared to the discounts offered using online discount coupon strategy through group buying and deal aggregation websites.

Whenever, a consumer gets a benefit and value by using the coupon, this process is specifically termed as redeeming the coupon. Or even more precisely when a consumer consumes its coupon, this process is called coupon redemptions “Or the coupon has been redeemed”. Coupons come up with certain time period which can be classified as coupon’s redemption period.

The strategy of using coupons in India still has to gain a lot of popularity amongst both consumers and merchants. However in the west coupon strategy is regarded as one of the core driver of the promotional activities for any business. Global industry giants like Groupon which also deals with the online discount coupons and group deals discount is declared as the fastest growing organization in the history of the web by the Forbes Magazine. Thus there’s a lot of potential seen in the online coupon industry and the Indian counterparts want to make full use of this opportunity to revolutionize the online retail market in India. Companies like Snapdeal, Sosasta are extensively promoting their brand in the form of TV ads, Web ads and other kind of advertising to capture a bigger share in the yet emerging online consumer market in India.

About the Author
Kunal Jain has founded Buzzr.in, a site that helps buyers find the best deals in India across group buying sites, ecommerce stores and big brands.


For more information about coupons in India, please move on http://www.buzzr.in/