Where The Bloody Hell Are Ya? Text Marketing Will Soon Find Out

By Author: Txt2get
Total Articles: 31
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An Australian advertising campaign launched by Tourism Australia featured a bikini-clad Australian woman asking television viewers from around the world... ‘where the bloody hell are ya?’

The infamous advertisement was aimed at generating an interest in Australia’s wildlife, and presumably its women.

The advertisement also featured a website address and a local toll-free number to dial for more information.

Viewers were then encouraged to look at more information online.

However, this would involve people on the move- on buses, trains, in cars, walking dogs- to remember the website address and visit the site later for more information.

Research suggests that this does happen- but very rarely.

It turns out that knowing where the bloody hell your customers are when they see your billboard, or hear your radio ad, is actually quite important.

Ironically, the Australian advertisement may have missed the point. By failing to engage consumers with text marketing, Tourism Austrlia ...
... has missed out on an opportunity to receive specific and personalised responses to their advertisements.

Recent studies have found txt marketing can be up-to 3 times more effective in generating responses to advertising than tradional forms of communication.

A New Zealand financial firm, Spicers, who received a total of 550 responses to their radio advertisement. Of the 550, 103 used a toll-free number, 140 preferred to use the [Spicers] website, but the majority of respondents (307) preferred to txt.

When advertising through any medium, it pays to offer a response mechanism which can be used by anybody, anywhere.

That's exactly what txt marketing empowers businesses to do- communicate with their customers via a personal medium and ensure that they never miss a business lead.

For more information about text marketing please move on http://www.txt2get.com/cgi-bin/WebObjects/US-TXT2GET.woa/wa/howDoesItWork