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How To Succeed With Directory Submissions
Some "SEO experts" say directory submissions don't work, others say it does. However, you don't have to be a SEO expert to conclude that thousands of SEO links to your website from high Google PageRank websites are a good thing.
Directories are still great SEO
Big names in the SEO community from all over the world still recommends directory submissions, so it must be a reason. Directories are search engines powered by human beings. Human editors compile all the listings that these directories consists of. Getting listed on the biggest directories is important because many people will see your listing.
In addition, if you are listed in many directories crawler-based search engines like Google, Bing and Yahoo will index your site faster and improve your rankings in search results because of higher link popularity.
Succeed with preparations
You should prepare before submitting to any directory. It is usually best to use a directory submission service company to do your submission as there are thousands of directories you can submit your site to.
You must make several titles that contain ...
... your desired search words. You also have to make several written description of your entire web site that contains about 40 words. That description should make use of the two or three key terms that you hope to be found for.
Consider doing keyword research to help determine the best keyword phrases for your site rather than guessing what these search terms might be. It is essential that the description you write don't use typical marketing language like "the biggest", "best store" and "largest website". Instead describe your business or website in a more neutral manner.
When submitting
First of all you need to pick the correct category for your submission. Directory admins or editors on big directories that have almost 4.000 categories receives many submissions daily in main categories like "Business". Needless to say, most sites are not just a business website - they are about something more - like clothes, real estate, loans or health.
Pick the most fitting category and then submit, you must also remember to confirm your submission. After confirming your directory submission your site should get approved within days.
Authority directories
No directory submission effort is complete without submitting your website to old and big directories like Dmoz, Yahoo directory, Best of the web, Lanic, The Internet Public Library, JoeAnt and several others. Some of the biggest directories don't have free submissions, so you have to set a budget and compare directories.
Also, the SERP effect of submitting your site to niche directories for your country or industry is substantial, the only problem is that there are few - if any - companies providing good niche directory submission services.
Niche directories
Almost all countries also have several national directories. For instance, if your site is american, you should consider submitting to niche directories for your state as well as your industry.
There are also special niche directories for adult, medical, automotive and travel sites - or any other industry. The benefits of doing this extra submission work will in most cases result in very high ranking i search results.
Why should you do all this directory submission work? Directory submission gives your website two big benefits. You get both the direct traffic from the directories and the added bonus of better search engine visibility.
This article is written by Gunnar Andreassen of GunnarAndreassen.com - directory admin of directories like Three Link Directory and Bedriftsguiden.http://threelinkdirectory.com
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