What Is Mobile Marketing?

By Author: zoe
Total Articles: 412
Comment this article

Mobile marketing is growing rapidly these days, but many people are not familiar with what it actually is? It’s important to know the fundamentals of what this new form of marketing is, and how types of mobile marketing.

Definition of mobile marketing

Mobile marketing is a new area in interactive marketing. In November 2009, the Mobile Marketing Association updated the definition of Mobile Marketing as: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Mobile marketing is the fastest ways of reaching potential customers, just through one click of a button. Through mobile marketing you can send your marketing message, such as brands, products, services, location, and promotion to millions of people at a time.

Types of mobile marketing

There are many types of mobile marketing and include SMS, MMS, Mobile Application, Bluetooth, Location-Based, QR Codes, and Banner Ads. Understanding each of the type, will help you make a decisions on how to spend your money ...
... in the mobile marketing.

1. SMS (short message service): Also known as “texting”. SMS send to the potential customers through the mobile phone with a short code. Short codes are 5 or 6 digit numbers. The biggest advantage of SMS is its fastest reach and lowest cost of marketing. Every mobile phone can receive an SMS, means a large target audience for corporations.

2. MMS (multi-media message service): These messages contain multi-media objects such as images, video and audio. MMS can also be used to run advertisements, and offers more efficient way of marketing a product, however the cost of sending an MMS is more than that of an SMS.

3. Mobile Applications: This form of mobile marketing involves your ads inside of an application design to promote a product. The applications comprise of managed platforms, virtual machines, native applications and widgets.

4. Bluetooth: Short-range wireless technology, also known as proximity marketing. This type of marketing helps in customizing the type of advertisements a user will receive. It works like local TV advertising on a cable or network channels where a customer in a particular location will be served custom ads for that area.

5. Location-Based: Delivers multi-media directly to the user of mobile device dependent upon their location via GPS technology. Nowadays people are very interested in combining their offline lives with their mobile connectivity. Location based services offer great potential for any company that wished to play into this combination.

6. QR Codes: Quick-response barcodes. Allow mobile users to easily obtain information via the use of their mobile phone. You can download an app that allows you to read the codes from your smart phone; it can be an ad, an offer, a video, a website and so on.

7. Banner Ads: Like standard banner ads for desktop web pages but smaller to fit on mobile screens and run on the mobile content network. Companies can be selective on where they place their banners, reaching out easily to their target market.

These were some types of mobile marketing. By all means first decide which user group you are targeting. Mobile marketing has helped entrepreneurs to expand their business and network with people. If you are not adverting via mobile then you are losing out a huge potential customer.

You can find lots of Mobile Advertisings and Mobile Affiliate on Mobile Affiliate Network. You can choose the Mobile CPA Network . It is the path to success in affiliate marketing.