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The Importance Of Quality Logo Design

Established in 1999, DPM Creative Group is a design
studio based in Enmore, an inner west suburb of Sydney and a hive of art and
design. The studio is owned and run by Radi Safi young talented creative director
who believes in old school ethics while always pushing the creative envelope. he
manages a fine balance between ensuring the client is happy and not being afraid
to firmly guide as any professional should. DPM offers their clients engaging
design solutions that are intelligent and thought provoking. This is achieved
through a research and development (sketching) stage that most design studios
skip entirely. They work in areas such as branding, logo design, web design and
the development of web sites and blogs using the WordPress CMS.They are
generous with our time, are very good listeners. Combine this with their previously
mentioned ability to guide a project and you have a pretty solid combination
forces. Their clients, and they count many, agree. For a long time their focus has
been ...
... branding and logo design and the arts and entertainment industry but more 
recently this has expanded into other more demanding areas such as finance and
development of brands in the high end real-estate sector. 
A key 
factor to the success of this agency is their philosophy on intent. Intent plays a key
role in their approach to logo
design. Through a thorough briefing process and an extensive research stage
they are able to identify key points and goals as a basis to build from. They have
been fine tuning this process for over a decade at DPM and the results speak for
themselves. After this initial stage, the project is then take the to a sketching
stage involving key team members where strengths are best suited. Clients are
then presented with several resolved ideas to choose from or develop further. For
more information please visit http://dpm.net.au for more info. Please visit their
design portfolio for examples of recent
work.
Radi Safi is the director of a highly successful logo design studio based in Sydney. This article is about their approach to design and the role intent plays.
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