Gauge The Customer Satisfaction From Online Surveys!

By Author: maria Gini
Total Articles: 505
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Succeeding in today's competitive world requires the companies to ensure that their products and services are actually liked by them indeed. Innovative marketing efforts might yield a spectacular sales figures; but if the company is blind to the major or minor dissatisfactions or sometimes even grievances, there is no doubt that the product and in turn the company will get negative image and it is practically impossible to gain the goodwill and increased sales by merely aggressive marketing.
In this context, monitoring the customer satisfaction regularly becomes an essential tool for the top management to know the shortcomings of the product or services and take corrective actions. It must be noted that the lower or middle managements involved in various functions do not pass such information to management because such grievances often are due to the shortcoming of such personnel. So, the management must get the customer surveys undertaken by people not involved in the activities that may reflect their efficiencies. It is normally outsourced by specialized agencies that can conduct the surveys and report the results ...
... to the management.
There are many ways in which the customer satisfaction survey are conducted. Basically, the method chosen depends on factors such as the nature of the product, the type of the users of the products, geographical dispersal of the users of the product and many such factors. Internet offers a great means for conducting economically and conveniently. There are many firms that offers specialized customer survey and one can enlist their surveys. Face to face surveys can give maximum information and sincere feedback though the method is very expensive. You can call the chosen customers on phone and take their opinion about the products. But the disadvantage of this method is that many consider this an intrusion of privacy and may not answer properly.
In order to conduct the survey, one has to define the scope of the survey objectives. If you are having range of products of varied nature it is not useful to club all the products in single survey as the experiences and hence the feedback may differ for different products.

Author Bio

Internexium provides cutting edge solutions for Mobile Surveys, free online surveys, text survey, sms survey and customer surveys.