How To Write Killer Ad Copy

By Author: Dan Farrell
Total Articles: 15
Comment this article

When you market online it is very important to remember 3 things. Have a market that is warm and is expanding and that wants and needs what you have. Second, you have to ensure that your product or the service you are offering will benefit them in some way and/or solve some problem they have. Lastly, have one of the most powerful marketing methods around - a killer sales page that will close the deal.

Many people neglect to put the necessary effort into their sales pages and suffer the consequences of low or nonexistent sales. Sales pages are the heart of your business and without a good one even the hottest product cannot get sold. Here are some tips to get you started:

1. Learn from the masters- look at Sales pages written by master copywriters like Joe Vitale and other professional copywriters. Just look up the 1st ten websites that come up on Google when you type in copywriters and see how these sales pages are set up and written. Use their ideas and note how they plan the sales page, never copy and paste, as this will get you into a lot of trouble.

2. Use the three P's

a. Make it personal

b. ...
... Make it precise and streamlined

c. Make it persuasive

3. Get your layout tailored into the three parts mentioned below. a. First bring the problem being solved to your reader's attention, emphasizing it.

b. Next, you present your product or service and show the prospect how it will solve the problem they need help with. Show the benefits.

c. The conclusion will have the call for action and any guarantee you will offer, and so on.

4. Work on your headlines, first the main ones, then the sub headlines then the details get filled in. These headlines are going to be your salesman and must make the reader sit up and notice what you are selling. Good ones will draw the reader into the copy.

5. If your guarantee is fully "iron clad," your buyer will trust you and be more tempted to buy from you than elsewhere.

Take some time, learn the art of copywriting as you will need all the info you can get. Sometimes just changing a few words can make your copy more powerful and increase your sales. Try some experimenting.

Split testing: This is a very necessary part of getting your sales copy to produce the highest sales conversions. Here are some steps to do this:

1. Have two separate pages for the same product or service.

2. Make them slightly different

3. Watch which one brings in the most traffic.

4. Drive targeted traffic to both pages.

5. Note which page brings the most sales.

6. Use the one with the highest sales conversion

Mistakes to avoid:

1. Avoid hype.

2. Don't have a poor presentation.

3. Using features instead of benefits

These are just a few pointers to help you make a start. Remember to think as a buyer and not a seller. If your page cannot convince you to buy the product or service then it certainly will not convince your reader.