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Voice Overs Make Your Business Look More Professional
Somewhere along the line, many business people realize that a good way to become successful is to look as if you are already successful. Most people are not altruistic at the core. Although you hear good natured stories of people giving a beginner a chance or patronizing a new business to help a fledgling get their foot in the door, these are guardian angel stories, and a startup company is not going to be able to sustain itself on the generousity of others. You have to convince a lot of folks.
Benjamin Franklin was aware of this when he opened his first venture, which is why he rushed around acting as if he was taking orders. Because people assumed that others in town were doing business with him, they also decided to give him their business. You have to do the same thing - portray yourself as successful whether you are yet successful or not.
And even if you ARE successful, you still have to flaunt it a bit. If people don't know that everyone is already doing business with you, they are less likely to want to do business with you too. Sad but true. Luckily, some of the things you can do in order to look successful ...
... are not that hard and not incredibly expensive. Hiring a voice artist to handle things like outgoing voicemail and answering machine messages is one of those things. Sure, you can do it yourself instead of hiring a professional, but then that makes you seem just a little too available.
The trick is to be available, but not to seem that way. Therefore, every time you DO communicate with one of your clients, they will feel more special. They like the way that makes them feel, so they'll keep coming back for more. Your voice artist can help you to create that impression. In fact, your voice over will probably make your clients feel better about hearing a recorded message, than your voice alone would. That's because of the professional nature of hiring a voice artist for your company's image.
Hiring voice talent to handle voice mails can give you an better image because it makes you seem to have people on staff, or at least, shows people that you are sophisticated enough to purchase professional-services. And that is a key point to recognize. Hiring a voice over talent will make you seem like a professional as well. You're a professional consultant, for instance - you do not make your voice messages any more than you would fix your electrical wiring. You are smart enough to know when to get a pro -including a professional voice actor. People will notice that, even on a subconscious level, and they will be attracted to you.
No matter what your business, even if you are the guy who repairs the consultant's plumbing, hiring a voice actor to handle your outgoing messages will give you a more professional image. Nothing can make or break a company like it's image -except maybe their performance. But no one will know what kind of work you do if they don't give you a shot, and they won't give you a chance if you don't have a strong image. A professional voice talent can help you achieve that image.
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