Are More People Buying Smartphones Than Regular Mobiles?

By Author: Txt2get
Total Articles: 31
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Mobile phones are so popular in the US that almost 4 out of 5 people now have one. Depending on its age, make and model, it can have varying degrees of capabilities but it is certainly used to make and receive calls, SMS messages and so on. However, with the ever-changing mobile technology and of course, fashion, a lot of people change or upgrade their phones regularly. With all the hype surrounding smartphones today, it lends itself to the question as to whether more people are buying smartphones than regular phones.

The fact is that the majority of Americans currently own and purchase more regular “feature” phones than they do smartphones. However, Nielsen research says all that will change in 2011 and by the end of this year in fact, the market share of sales may be around 50/50. That could be down to the fact that there are so many different types of smartphone on the market compared with the previous year. A lower price could also be a contributing factor and the more inexpensive that smartphones become, the more people will buy them.

Smartphones really are set apart by their capabilities, not least ...
... of which is the way they can sync with the user’s email account. They make great little gaming devices. It’s a camera that in some models can edit your photos. Their used for business and their used for fun and are incredibly versatile.

Nielsen research says the US is really becoming “hooked on smartphones” and their statistics tell us that over 40 per cent of people buying a new mobile phone preferred a smartphone over a standard issue feature phone. They have so many functions that the smartphone is likened to a mini PC and as more people get switched on to what they can do, so the rise in their popularity and selling power is likely to trend upwards.

Whatever the answer to the question, there is no doubt that the smartphone really is a technological phenomenon and is taking the world by storm. This fact has not gone unnoticed by those in mobile marketing industry who see smartphones as lending themselves well to marketing materials not least because of their superb graphics and their apps and data speeds – all perfect environments for targeted mobile marketing campaigns.

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