Thinking Outside The Box ... Or On It

By Author: Txt2get
Total Articles: 31
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Successful and innovative thinking are the cornerstones of effective marketing. Executives across the world are constantly figuring out ways to think outside the box. But what if the most successful way is to not think outside the box, but on it instead?

A short code and a keyword do not take up a lot of space, so why not take the marketing straight to the shop shelves! Include a competition, a question or promotion right there on the packaging. The flexibility of mobile marketing can see it used anywhere... even on the product branding.

A mobile marketing campaign can be included on a limited packaging print run, on stickers to be placed on the product, or on a temporary additional cover over packaging. With limited print run labelling a common occurrence, it is simple to include a mobile marketing call to action, rather than a labour intensive web-based information service or competition. Subtle differences in packaging grab the attention of the consumer, so imagine what a business could do by protecting the brand design and just adding more information.

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... Campbell Soup Co chose to use a mobile-based marketing campaign and competition on their new product labels to make customers interact with the product differently. They took the marketing straight to the place where consumers choose between the products.

Mobile marketing call to actions included on products take the market research straight to the customers, without the need for expensive focus groups. When choosing new product brand colours, logos, names or even products themselves, include a mobile marketing call to action on the products and get the feedback directly from the customers.

Make the most of your next major promotion by creating an all encompassing approach. In a text marketing call to actions on your product branding. Get those customers interested and interacting with your brand!

For more information about mobile marketing please move on http://www.txt2get.com/