Meta Tags Are Once Again Very Important

By Author: David Fishman
Total Articles: 29
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Many of the search engines will display the the Meta tage and description tag in the results of the search. The use of Meta tags are used to let the search engines know which keywords are associated with the subject matter of the page. Meta Tags are not required when you're creating web pages, but it is a good idea to include them. Having Meta tags will help with some of the search engines, that's why it is a good idea to include them on each page.

Keywords should be in a descending order of importance when placing them in the Meta keyword section. When using Meta tags you need to make sure that the most important information is included in them, the information that you include should match the content an theme of your site. When creating your webpage make sure that the keywords are located in the body and title of the page. Make sure you write a description about your page using specific information and keywords, but keep it short and sweet. Choosing keywords is an essential part of producing a successful website.

Importantly, the Meta title will be underlined in the search results. When you ...
... do a search on Google, the Meta title is the first underlined text in each listing. The content of the Meta title should include the keywords you want to push with the most important being listed first. Many search engines use the description tag as a way to tell the searchers what the page is about. The title tags are very important, this is what shows in the search engine results and if you don't have keywords and the title is not powerful the internet user will not look at your site. You can change the title when ever you want, it is easy to do and you are able to see what works and what doesn't work.

The description META tag content is what appears in a search engine results description of the page. Many of the search engines are still using the Meta tags; they look their first then look at the rest of the page if they are not found. Creating good content is essential. When creating the Meta description you should keep it to 200 characters or less, if you don't the description will just come to an end. If you use the META description, the search engines will include this in their results, if don't use them the search engines will take a snippet from your page. When marketing your website you want to have the description and title very clear and to the point of your site is about, plus make it interesting enough so that potential customers visit your site.

Don't hide this information in a place where your readers cannot see it. Make sure the description of your site is not only in the Meta tag section but also in the body so the search engines and customers see the description. INDEX means that robots are welcome to include this page in search services.

The real trick to ensure a good ranking on the search engines is to produce quality. Search engines in the past only looked at the Meta keywords tag, this way they new what keywords were important, today the search engines look at the entire page to find the most relevant keywords. Most search engines will order the results of a search engine query based on the relevancy of your page to the keywords used for the query.