Wear Business Logo Shirts To Boost Company Recognition

By Author: Robin Hewitt
Total Articles: 738
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Attending and presenting at trade shows is all about business: attracting new customers, socializing with current customers, and showing appreciation for those with long-standing accounts. When you’re planning for your next big trade show, consider adding an order of business logo shirts to your marketing budget. Whether you choose twill button-down shirts for formal occasions such as dinners and banquets or more versatile polo style shirts to wear throughout the event, business logo shirts can give you an edge on your competition by putting your brand’s symbol into every conversation.

When you meet someone at a trade show, their eyes automatically move to your name tag—that’s what it’s there for. By placing the tag directly above the logo on your shirt, you can reinforce your corporate identity with every hand you shake, turning yourself into a walking advertisement and building brand awareness. When you’re meeting hundreds of people over a few days time it can be difficult to make an impression with every one of them; business logo shirts can give you an edge by planting a visual memory ...
... into your clients’ minds. At a time when the room is full of your competitors, this can be a vital step in keeping your company on the top of their minds.

Memory studies estimate that after three days, retention of visual and oral information is six times greater than when the information is only heard. What does this have to do with trade shows and business logo shirts? Basically, it means that three days after you shake that hand only ten percent will remember what you said: including your name and company. If the same person sees your company logo on your shirt during the introduction, they will retain 65 percent of the encounter.

By extending your marketing campaign to include business logo shirts you can leave potential customers feeling they are dealing with a professional, much like the impression a business letterhead gives when compared to a plain sheet of paper. While trade shows are a natural place to wear your company symbol, business logo shirts can also be given as gifts to your best clients, worn on the golf course, and worn by employees to company sponsored events such as picnics and bowling tournaments.

In conclusion, when you’re planning your next company trade show event don’t limit your advertising to advertisements and flyers. Consider investing in business logo shirts embroidered with your company name and symbol. By giving current and prospective customers a visual reminder of who you are and what you do, you will leave a lasting impression that will make you the first person they think of when they’re ready to place that next big order.

Robin Hewitt is a freelance writer working with The Engraving Center to help educate corporate owners about the benefits of ordering business logo shirts for their next trade show event. To learn more about awards and engraving and crystal corporate awards, visit our website today.