Virtual Trade Shows Versus Traditional Trade Shows

By Author: Goutam Roy
Total Articles: 36
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In the wake of shrinking budgets it has been observed many corporate exhibitions are moving to virtual formats in order to promote their products and services. From a very long time it has been witnessed that corporate houses have resorted to tradeshows as a major promotional tool strategy for marketing of their businesses. After the recession in the past it has been observed that most of these companies both big and small have tightened their budgets when it came to investing in tradeshows. Virtual tradeshows evolved as they provided an effective marketing tool minus the burdens of extra expenditure and traditional platforms.
Virtual trade shows have gained immense popularity from its inception as they were much easier to set up. Traditional trade shows involved many physical hassles and the costs were huge too. Entrepreneurs have the advantages of setting up and also attending virtual trade shows from the privacy and the comforts of their own office with a web browser. The web browser had the benefits of saving time and costs that were incurred for travel. When it comes to operations it has been observed that these ...
... virtual trade shows are no different than their traditional counterparts. The duration of these shows also vary and they can last for a few hours or even span for several days. The environment and the ambience is similar and like their traditional counterparts there are exhibit halls, lounge areas, speaker presentations and lots more.
Virtual trade shows are preferred in the modern times as they are very simple and effective to set up. In a traditional set up it is observed that the preparations generally take a few days or even weeks to set up. Virtual trade show organizers have the ability to upload their exhibits at any time. They can upload banners, videos and other marketing material from any place. In the virtual trade show platform the exhibitor generally staffs the booth just like the traditional tradeshow. The benefits of the virtual trade show online are that the exhibitors can work normally and they do not have to sit idle in case there are no visitors. When the visitor arrives and requests for a chat they can attend to him/her. There is no loss of work productivity in the case of a virtual trade show. There is an instant chat feature that allows exhibitors to interact with their visitors conveniently. There are some chat features that also provide the benefits of a web cam and in case there are lunch breaks and the booth is unattended to the visitor can successfully leave a message.
Setting up a virtual booth does not require technical know-how and it can be done by anybody. These virtual platforms are predesigned and there is an automated process where an entrepreneur can register. Instructions are provided and most of the virtual events that are set up do not require extensive technical knowledge. The contact information can be downloaded from the profile of the business that is created in the virtual set up and this makes it ideal for those businesses that are looking for the convenience of a trade show to reach out to large number of people at an economical cost.

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