Subaru Aims 24% Sales Boost In N. American Market Within 5 Years

By Author: Marty Bay
Total Articles: 413
Comment this article

Subaru aims to increase its total sales in the US and North America by 24% within five years by producing fuel efficient and safer vehicles to increase the company’s profit.

This goal is actually part of Subaru’s plan to boost its global sales by 37 percent before the fiscal year ends on March 231, 2016. The expected 37 percent increase of its global sales can be translated into increasing the number of units that they sell worldwide to 900,000 from 657,000 units that they have sold on the fiscal year which ended last March 2011.

However, Subaru has a lot of things to do before they could reach this target. One of this is to increase the fuel efficiency of its line up to 30%. This plan will start upon the company’s introduction of four new vehicles in the market and include this on their new car prices list. The four new vehicles will also include Subaru’s first electric-gasoline hybrid that would hit the market by 2013.

The first of the four vehicles would probably arrive and offered to new car finders ...
... in the US and North America next year. This is believed to be sporty car with a rear wheel drive system. This would be the vehicle that Subaru and Toyota are developing in a joint venture.

Aside from producing fuel-efficient vehicles and providing the most appropriate auto loans for these, Subaru also aims to develop upcoming vehicle models equipped with advanced safety features to ensure the car occupants safety in the event of collisions or accidents.

In its goal of becoming the global leader in terms of vehicle safety performance, Subaru will be using technologies for risk avoidance, safety systems in the event of collisions, and safety features for pre-crash conditions.

Finally, Subaru would also try to reduce its vehicle production cost by 20% as part of its bid to boost its sales in the US and North America. With this particular strategy, the company might be able to adjust the prices of vehicles and this could possibly attract more buyers to purchase the cars that they are selling. Reducing the prices of their vehicles can be a good way to increase the demand.