Certifications For Pennsylvania Web Design Are Not All Alike

By Author: Larry Chandler
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Web designers and internet consultants come from a wide range of backgrounds and experiences. While it is normal for some people to pursue a degree in college pertaining to one of these disciplines, other people arrive at this designation through other means.


Proper Knowledge


In order to find the right Pennsylvania web design partner, there are few things to keep in mind. First, it is perfectly normal to expect a person to have a certain level of knowledge. This may come in the form of a certification, a college degree or some specialized training such as from the military. Most of this training will come in the form of CSS, XHTML, PHP, or Javascript languages.


Where the Rubber Meets the Road


However, you also want to keep your end goals in mind. Having a website that is appealing to the eye and easy to navigate is great. But is that all that you want from your site? Something pretty to look at? If you want more than nice pictures and catchy quotes, you also want a Pennsylvania web design company that understands how to produce ...
... results. Results pay the bills and increase the bank account, not oohs and ahhs about the attractiveness of the site.


Where Did the Experience Come From?


When discussing a designer’s experience, it is important to understand where they gained their experience. A freshly graduated college student may have been top of their class getting results in a controlled environment. This may or may not help in the real world. Conversely, a designer that has been able to achieve a high page ranking for a non-profit charity may not be the best candidate for your company if you need a shopping cart and hundreds of new leads per month. Ideally, you want a Pennsylvania web design company that has worked with a company similar to yours and achieved great results in the process.


What is Their Strategy for Staying Current?


As important as their experience may be, another crucial factor is the company’s strategy for staying current with change. Computers become obsolete very quickly. Likewise, software and internet search engines are constantly updating, evolving and adapting to the economy and preferences of the masses. A top notch Pennsylvania web design agent will have a plan in place to stay in touch with the latest developments, take time to familiarize themselves with important changes and also alert their clients of changes on the internet in order to stay proactive with their customers.


Design is Not the Same as Marketing


Keep in mind, that designing a website is not the same thing as marketing a website. While it may be possible to find one person with the competence to do both tasks, most likely you will be dealing with either multiple people or at the very least one representative of a company that utilizes several people for different tasks. The ability to draw people to a site is a far set of different skills compared to the ability to actually make the site.

Larry Chandler is a freelance writer for Pennsylvania Website Design a highly experienced Pennsylvania web design firm. Find out more about web design in PA and marketing abilities at Pawebsitedesign.com.