Is Smartphone Adoption Expected To Stagnate?

By Author: Txt2get
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The smartphone was certainly on many people's Christmas wish list in 2010 with Nielsen reporting that one-third of mobile owners in the US had a smartphone by the end of December last year. Smartphones were definitely rocking and according to Gartner's statistics of the staggering 1.6 billion mobile phones sold globally that year, 297 million were smartphones! That's 72% more smartphone sales than in 2009. So given this huge upward trend and the phenomenal popularity of smartphones for both business and personal use, is smartphone adoption expected to stagnate any time soon?


For the purposes of this article, let's just look at the US market. According to Nielsen, their forecast is that 1 in every 2 mobile phone owner will have a smartphone by 2011. This upward trend was certainly backed by several reports out of the 2011 Consumers Electronics Show which also predicts that 2011 will be a good year for smartphones. Their predictions are based on the interesting and innovative things currently happening within smartphone development.


The future development of smartphones looks very bright indeed ...
... with dual-core processors, 3D display capability, front-facing cameras, improved video capabilities, smarter phone chips allowing for use of multiple SIM cards - all these concepts either just introduced, about to be introduced or something for the near future. With so much going on and with every new smartphone being announced, it can be hard for many of us to keep up.


Looking ahead to what reviewers say US consumers are likely to purchase in 2011, Smartphones even outrank laptops and desktop computers. This, they say, is partly due to continued low retail pricing of handsets and overall lower-cost monthly data plans. Demand is strong and expected to increase over the coming year. So smartphone adoption is not expected to stagnate anytime soon either in the US or worldwide.


Whether it is iPhone, Android, Blackberry or the like, how smartphone sales are trending now and in the future, is very important for mobile marketers so they can identify their target audience. Like smartphone sales, Mobile marketing is also trending upwards and if you haven't yet considered it to enhance your business, today is definitely the day to take a closer look.

For more information on Mobile marketing, go to http://www.txt2get.com