Marketing A Multi-branch Business Made Easy

By Author: Pam Fuentes
Total Articles: 1
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Location based mobile marketing is the latest innovation in marketing strategies designed to change the way businesses will interact with their customers. It is basically a social media marketing technique that focuses on providing coupons, discounts, promotions and special deals to customers on mobile devices. The main thrust of this strategy, which lies between social media marketing and mobile marketing, is to place value literally in the hands of the customers.

Customers can use their mobile devices to take advantage of the deals and special offers of stores merely by "checking into" the store. On the other hand, businesses get the advantage of finding out how their presence on social media sites is bringing business and to what extent. They use social media as a tool to get more targeted traffic to retail stores, restaurants and other businesses.

Location based mobile marketing is an ideal tool for small businesses and restaurants because it is cheap and easy to use. It uses effective mobile marketing strategies in the context of its small business level to garner more customer engagement. This cutting edge ...
... strategy has a lot of potential and it has captured the imagination of marketing sites mainly because of its ability to use social media to generate tangible revenue.

The concept of location based mobile marketing has now moved far ahead of merely sending advertisements to a mobile phone by a company or an advertising agency. It is now used to cover all activities designed to deliver or receive information from the target audience through any mobile device or network in an interactive and relevant manner. The interaction with customers becomes more meaningful and interesting with the help of the following strategies.

Location Based Mobile Marketing: This strategy is based on the ability of the cell phone networks to locate a mobile phone user through triangulation or through the user's GPS system, if it is switched on. Once the location of the user is determined, the network sends an ad based on the facility available at that location. Even if the exact location is not specifically found and if he is in the vicinity, the network will send location specific messages or advertisements regarding the nearest store or restaurant.

Mobile Web Marketing: Advertisements, especially designed for mobile devices, are served on websites because many people are now accessing the Internet through their smartphones. Customized versions of the web pages carrying the advertisements are created by the websites so that the phones that do not have a full-scale browser can view these web pages. These specially created web pages carry new advertisements that are viewed by the mobile device users. Advertising spaces on mobile content pages are sold by Google, Microsoft and Yahoo.

Short Message Service (SMS) Marketing: This is a strategy that works both ways. While advertisers can send messages to a network of mobile users at the same time, the mobile users can also send messages back to the short code of the advertiser.

Multimedia Message Service (MMS) Marketing: This strategy is similar to SMS marketing but it has the added advantage of users being able to send videos, pictures or audio in addition to texts to the advertising company.

In-Game Marketing: Due to the increasing popularity of online games, relevant advertisements are placed at strategic locations in the games for a targeted audience. The placement might appear to be a part of the game but actually, it is a paid advertisement.

Location based mobile marketing is very effective as it covers a large range of activities.

BranchMaps.com provides business owners and marketers an instant, white-labeled location-based marketing solution. For more details visit the site www.branchmaps.com.