Basics Of Search Engine Optimisation For Increased Visitors And Better Site Performance

By Author: Aarika Rastogi
Total Articles: 57
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Many web site owners wonder that why their site is not getting indexed in the major search engines even after doing proper website optimisation, and even after indexing, site is not getting ranked in the first few pages of Google and other major search engines. This article will help you to identify the areas where any web master should improve in order to make site visible in the first few search engine result pages.

Need - More then ninety percent of total web traffic comes through search engines. Huge number of web sites makes it impossible for users to remember the sites and more often they search the site over a search engine. In the early stage of Internet development there were very few sites available but number of sites over the web have increased rapidly and is increasing day by day. Major search engine Google came in to existence in 1998 by Larry page and Sergey bin and now it denominates all the search engines. To grab very high amount of visitor any site must be in first few search engine result pages.

Working of search engine - Any search engine is a high level data base management system with automated ...
... data retrieval mechanism. Google and other search engines show their results based on the search or query of users more often known as keywords. When a user inputs a particular word in search box of any search engine then search engine looks of the exact matches for the searched item and displays all the web pages having that particular search word from their data base. In order to make search results more relevant search engines look into the other aspects of any web page like key word density, Meta tag, presence of key word in Url, Heading tags, Number of citations for the sites (Back links), Over all web presence of the site and many many more. Based on these parameters search results are given their positions in the search results.

Search Engine Optimisation (SEO) - Over the years people have found certain methods based on their experience to make any web site look more valuable to search engines. Major search engine developers also recommend few practices for website owners in order to make their sites visible to search engines. So by definition SEO is a set or practices useful to make any web site more valuable in the eyes of search engines in order to rank it high for a certain search queries. It starts with website optimisation or on page and then focuses on increasing the web presence or off page.

Website optimisation - As mentioned earlier Keyword density, Meta tag, title tag, Presence of keyword in Url, Heading tags and some other on site factors influences the search results and can improve the SERP (search engine result position) of any site. Website optimisation is an attempt to make any web page in accordance to the recommended values of such parameters by major search engines like Google, Yahoo and Bing. While off page aims to increase the web presence of any web sites by submitting site at directories, Social book marks, Classifieds, Forums and many more.

This article is just a glim of search engine optimisation and there are many more points which needed to be take care while going for SEO. Many web site design and development companies offer seo services and make website in accordance to search engines on behalf of web master or web owner. Seo services offered by such companies can be considered as website marketing services as the core objective is to increase visitors over the website.

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