Building A Simple Minisite

By Author: Dan Farrell
Total Articles: 15
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Building a letter is very for the growth of your home based business. There are several different models you might consider. There are topic content online websites, resource letters, and mini letters, to just mention a few. We will be discussing the most elementary model, the Mini Site.

What is a mini site? It's a simple 1-3 letter made to sell your product or service. It could have your sales page and a few of web pages for your product.

It's purpose: is simply and exclusively to focus your visitors on your message and ready to purchase without the aid of anything but your sales page and affiliate program.

These sites are extremely simple to create and can be built from nada in a matter of hours. Here are the steps to do this:

1. Find a domain name: this will need to be related to your product or service. The name should alert visitors so they know exactly what your home business is all about. Use your main keyword for your domain name. Search engines like .com, .net, .biz and .info. Try to get .com, .net, .org and then .biz and .info in that order.

2. The sales headline most always also ...
... use your main keyword or phrase if it's possible.

3. Put meta tags in, these will be just your Title and description meta tags.

4. Find a template. You can either obtain a web template this from your HTML editor, or obtain it yourself. You can do a google search for a free one.

5. Write or hire it written, a compelling sales page. To make sure this type of letter is effective you should have a high converting sales page.

6. Develop an affiliate program for joint ventures and affiliates. Put a hyperlink in your navigation box for people to join your free affiliate program. Make sure you have an excellent, dependable tracking system.

7. Create a hover ad for your newsletter subscription box. You can most times get this from an autoresponder. A hover ad just bottom and the visitor can close it down. This most definitely won't take away your readers focus from the sales page but will enable them a chance to enroll your free newsletter.

8. Find targeted traffic to your mini site. There are three main ways to get targeted traffic. Search engines, links and inviting joint venturers. You can do this with passive, direct and social marketing. This subject is another discussion. increase web traffic

How to use a mini site:

� Selling your own product: To make this type of minisite effacious a good sales page is critical. You might want to think about hiring a professional to write your sales page. You can bid a project at several programs such as, www.elance.com, www.reatacoder.com, www.scriptlance.com, www.guru.com

� Pre selling an affiliate program: It is important to not sell an affiliate program but rather you will need to persuade your readers to navigate to your product's site. Product reviews are excellent for this, or employ an attention grabbing article with your links.

� An uncomplicated lead generation online site. These pages can be used for direct marketing and pay per click campaigns, like Google Adwords. They will also assist as a good means of tracking click throughs as well as sales conversion. Either a sales page or you might write a helpful article will be very good for this type of a mini-site.

� You can also use them for explicit niche market sites. These very likely will be based on a keyword or phrase that is high in web searches and low in supply. Many times I use a minimum or 500 searches per month and 2 million results. You can get much less competition with lower searches and one of the ways I use is with keyword research

Mini sites are fast to create and can be quite profitable. {You should always stay focused on one particular niche when making these sites. Never put up too many at once as Google might penalize you. Keep a week in-between, so that Google will not think you are attempting to spam their search engine.