Set Of Practices For Website Optimisation For Better Search Engine Results Positions

By Author: Aarika Rastogi
Total Articles: 57
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While studying at Stanford Surgery bin and Larry page invented back rub, a search engine for better search results. Later that became Google, most powerful and accurate search engine till today. Providing real infinite business and information platform to all the business owners. Number of web pages indexed with Google are literally huge and are in billions more over what search algorithm Google uses is a mystery. By search algorithm I mean measures Google counts for displaying search results or parameters taken into account in order to give any website a proper location in search results for a particular key word.

Business owners may get disappointed by Google as most of business sites do not get sufficient traffic from search engines. This can be because of their absence from first two three pages of search results Google displays. Here point to ponder is that Google alone accounts for more than 90 percent of total web traffic. Absence of a website from first two or three pages of search results may hide infinite visitors and can cause tonnes of loss.

There are some observed or referred practices professional ...
... people apply in order to make any particular website search engine friendly. All these practices clubbed together is called SEO (Search Engine Optimisation). Seo can further be defined as “SEO is a set of well observed practices and procedures in order to increase or improve SERP (Search Engine Result Position) of a website/web page for a particular key word”. You may wonder if search engine algorithm is not known then what makes people to claim being a Seo professional?

Google objective is known to every one. Google wishes to show most relevant and accurate search results for their users. Now taking this into account you can prepare a list of things any website must have so that Google will think that a web page is relevant for a particular search query or key word. Website Optimisation starts with selecting right key words for a web page and goes to promotion of web page through social networks. However website optimisation can further be divided into two main portions. Off page Website optimisation and On page website optimisation. On page website optimisation focuses on factors with or within your website itself like keywords , content, look and feel, total size and download time on server and many many many more. While off page website optimisation works on increasing web presence of your web sites and creates citations for your website (Known as back links) another work of off page optimisation is to make your website Geo specific by doing different local business and directory submissions.

Process of Key word selection can be considered to be the foundation stone for all the other Seo related tasks. As every web page needs to be treated as separate websites therefore it is not required that all the pages of a website should target same keyword or neither it is true that all the pages must have different key words. It depends on business requirement and traffic estimation over a particular keyword. Right selection of keywords can bring your website in top search results within a few weeks or a bad keyword cannot get rank in years so key word selection is most important aspect in laying the foundation of successful Seo. Google Adwords provides a tool for keyword research and with Google Adwords tool one can easily identify the traffic with a key word. Google Adwords also provides date related to competition over a particular keyword.

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