Five Steps To Better Customer Service And More Revenue

By Author: Diana Keith
Total Articles: 113
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Customer feedback offers a swell of benefits no matter what your industry. For starters, instant awareness of what's not working, how you can improve your service or products, and a method to identify wasted resources so you can redirect them for a profitable impact.

Customer feedback is very powerful, yet highly underrated. Feedback consists of customer responses about your services or products that can generate more business, leverage change, or forecast growth potential.

Feedback is free; although from the benefits it sounds like something most people would pay for. Surprisingly, many smart people still pass it by, and wonder why their business is not more successful or quite often, less stressful.

Are You Asking The Right Questions?

Strategic questions need to be asked with the aim of connecting the delivery of fantastic service or products to the results you're after:

How does your organization collect and assess customer feedback?

Does your business provide consistent outstanding service?

How do you know? Where ...
... would you look and how frequently?

The absolute best way I have found to get customer feedback is ASK! Most of the feedback I've received throughout the years indicates people broadly know what they should do, but never get started because the whole thing seems so daunting.

In response, I've given you five powerful tips on how to use feedback to get the results you're after:

1. Get feedback before, during, and after the sale

Don't sit back and wait for feedback to come to you. Go get it! It all starts with asking just one customer. The starter formula: Create a cycle of feedback, tweak, and repeat as needed. Connect feedback to the sale, before, during, and after.

2. Interface feedback systems with other segments of your business

Your feedback system should consist of a loop of communication that connects multiple sources. Involve ALL employees, which translates to ALL customers. For example, a hotel chain may involve perspectives ranging from the front desk to the cabana boy; a clothing designer can assess vendors, and strategic alliances; accounting firms could start with an internal system and then link it to their customers.

3. Assess REAL customers in REAL time with the no fluff approach

You may ask,

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About the Author:

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Diana Keith, the owner of M-Level Systems Consulting, has been
helping to create high performance organizations and teams for
eighteen years. See her website http://www.mlevelsystems.com for
valuable resources, and programs to get better business
results through your people. Get a free copy of her
Strategy Guide to create your strategy for success.