The Clout Of Automation

By Author: John Walker
Total Articles: 4
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Everyone is after the marvel of owning a website where the cash falls from the heavens by the hordes. Of course, not everyone has such luck as to realize the dream, but there is a concept where increased traffic is guaranteed if a few easy rules are followed. Increased traffic offers the possibility for more sales, and more sales means more green stuff. Nothing could be simpler, correct?

Traffic Exchange Defined
A Traffic exchange is a captivating concept in website marketing, and while there has been difference in the past, the fact remains traffic exchanges are more accepted than ever. A webmaster will find a traffic exchange, and submit their website to the exchange. Now the marketing begins.

The webmaster has a final design in mind of having his or her website visited in hopes of making a sale. The traffic exchange network has your website with many other websites. The webmaster visits other websites in the network. The traffic exchange now records the visit, and will add credits to the webmasters account.

The credits the webmaster amasses can now be used to showcase his or her website to other ...
... members of the traffic exchange. The more credits the webmaster has the more times their web page will be shown.

Each traffic exchange has its own prerequisites and specifications. Normally, joining a traffic exchange is free, but most exchanges offer a premium alternative where special benefits are available to the paid member.

A traffic exchange network will change how the analysis of a visit is validated. Many exchanges will use captcha to prove human interaction, and others use alternative authentication methods depending on the exchange and style of membership.

Search Engine Optimization and Traffic Exchanges
Search engine optimization, SEO, is an alluring plan of improving the quantity and quality of traffic to a particular web page by improving the position of the web page in search engines. The webmaster uses particular keywords and phrases on a web page in a particular manner so when the average Joe is looking for something, the web page will be one of the first returned when those keywords and phrases are used in a search.

SEO is crucial for compelling potential shoppers to any web page, and that is where traffic exchanges come into play.

A traffic exchange is built on the idea of surfers visiting other websites on the network to gain credits. This means a traffic exchange has the ability to send tens of thousands of visitors to your web page. Each of these visitors may place links to your web page if you offer something of attraction.

So what do webmasters find interesting? That is the million-dollar question. Undoubtedly, what two webmasters find interesting is not necessarily going to jive

A web page selling Stilton cheese within the traffic exchange is not going to interest every webmaster in the network. However, if a webmaster has 10,000 displays of his or her web page, and only 5% find Stilton cheese to be engaging and relevant to his or her own web page, there is a possibility for 500 direct and permanent links to their web page.

Incidental to the distinction of those 500 other websites, the webmaster for the Stilton cheese will discover the web page suddenly has a better ranking because of those links.

The added publicity of a web page because of the traffic exchange definitely has its compensations, and the price is a limited amount of time and effort.

Alexa and Traffic Exchanges
Another captivating reality about traffic exchange scripts is how Alexa and traffic exchanges are related. Alexa offers a singular technology on the Internet which offers webmasters participating in a traffic exchange more visibility. Alexa crawls a website taking careful note of images, information, and importantly, links both internal and external. A snapshot of the web page is included in Alexa's database. A captivating concept , eh?

Perhaps of deeper attraction is the information Alexa offers if a web page is included in the database. Alexa definitely offers a simplistic method for tracking changes and trends of all websites within the database.

The Concept
A web page needs traffic to have any sort of success. The idea of free traffic with a ding of the mouse is definitely attractive, and the recognition of the website is not a bad idea either. Webmasters can spend thousands of dollars advertising and promoting a web page only to fall into debt because of the extreme costs.

Traffic exchanges provide a free or low cost method for promoting a web page with small whack involved. While nothing is guaranteed, traffic exchanges provide a real way for expanding traffic with very little money. The additional shows of the web page promotes the position on different search engines, and the website's Alexa rank will improve too.

The New Website
A traffic exchange proves beneficial to those websites just starting out too. When a web page is just starting out, finding the objective can be highly pricey and time-consuming. However, with an aggressive traffic exchange campaign, a website will have the tools required to evaluate the visitors determining many important facts necessary for continued marketing and promoting.

There is unquestionably the immense obstacle of web page promoting and advertising for webmasters to overcome. Traffic exchanges provide a viable, steady, and reliable method for expanding traffic and improving the SEO of a web page. With a traffic exchange, the webmaster achieves precisely what is put into the network. So when it comes to website success, a good traffic exchange campaign puts the control directly back into the hands of the webmaster where it belongs.