By Malene Birger A Brief History Of The Label

By Author: William Hauselberg
Total Articles: 816
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In 1989, Malene Birger began her fashion career with a degree from the Danish Design School. After an apprenticeship as a window stylist, she went on to become a fashion designer at Jackpot by Carli Gry, then took on the position of Head Designer of women’s wear at Marc O’Polo in Stockholm. Birger started her own company, Day Birger et Mikkelsen, in 1997, and won her first Danish Design Award.

The By Malene Birger Company

In 2003, Malene Birger joined forces with Denmark’s largest fashion conglomerate, IC Companys, to form a new company, By Malene Birger. As CEO and Creative Director, Malene Birger held 49% of the shares of the company. In 2004, she won her second Danish Design Award, as well as winning the Scandinavian design award, “Scanorma.” Recently, Birger sold her shares of By Malene Birger back to IC Companys, but she continues a relationship with the firm as Art Directing Consultant, in charge of the line’s designs.

With the opening of By Malene Birger online shop in 2010, sales of By Malene Birger online designs increased dramatically. Birger began to garner global attention. International ...
... fashion editors praised Birger for her focus on detailed, quality, classic design. Due in great part to the success of the By Malene Birger online shop, Birger’s designs are now sold in over 950 outlets worldwide.

Birger is noted for her consistently elegant, feminine designs that combine a sense of luxury and sophistication with a casual, easy-to-wear style. This season’s By Malene Birger online designs features soft fabrics in muted pastels, khaki and gold, with playful nods to the most current trends in hemlines, both maxi and mini, and to this season’s jumpsuits and playsuits. By Malene Birger online shop also offers an assortment of tasteful accessories in a subdued palette.

The Malene Birger Book

Malene Birger has expanded the focus of her growing design empire to include the world of interior design, with the release of her coffee table book, “Life and Work: Malene Birger's Life in Pictures” in 2010. The book serves as a pictorial biography of Birger, with pictures of her paintings, studios and homes. Birger’s interiors echo the confident lines, attention to detail and preference for comfort that are her fashion signatures.

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