Utilities Of Advertising Through Multiple Media

By Author: sanjay sharma
Total Articles: 120
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Advertising your brand through multiple mediums is more beneficial than advertising your brand through a single channel. Following are some benefits of brand advertising through multiple media. Take a look-
Provides a choice to customers- When you advertise your brand through more than one medium or channel, customers have their own choice to access the brand message. This way the brand becomes easily reachable for target audiences. The first priority of any advertising campaign is to familiarize the brand message to customers for which the medium plays an important role. Launching the ad campaign through a single ad channel may or may not reach out to customers. However, through multiple advertising media, it is easier for customers to access the brand message without fail.
Variance of ad media provides different appeals- Television Advertising and print advertising media provide different appeals on target groups. Television media provide audio visual effects that help the advertiser ...
... to present the brand message in an interactive and lively mode. On the other hand, Print media is an effective channel of brand communication for those customers who prefer to go through the details of the brand by reading again and again. Likewise radio advertising also provides a different appeal to target groups. Radio Ads are based on sound effects. Customers get familiarized with a brand through the sound device provided by radio ads. Radio Advertising is an effective mode of providing a mass appeal to target groups in a cost effective way.
Multiple Advertising channels means more accessibility of brand message- It is an open fact that when one advertises his product through multiple channels or means, the brand message is exposed to maximum numbers of target groups. It provides the advertiser a striking chance to communicate the brand message easily with the desired impact. An easily accessible brand message is remembered by customers. So, it is an asset for an advertiser to advertise his product through multiple channels of advertising to make it easily reachable to customers.
Advantages of print advertising

Print Advertising is one of the oldest means of brand communication. Any form of brand information that is available in print format such as leaflets, brochures, pamphlets, flyers, newspaper/magazine classifieds etc. are categorized under print advertising. Unlike television advertising and radio advertising, print ads do not provide any audio or visual impact on customers. The brand information or communication is in literary format inviting customers to read and understand. Therefore the main criterion of any print ad is that customers should able to read the advertorial and interpret the details of the brand information. Some advantages of advertising through print media are provided below-
Most reliable channel to extract brand information- Print Advertising media provide customers a flexible option to extract any brand information without any constraint of availability. An advertisement that is in print version can be read by any customer (at any convenient time). Even for advertisers, print ads are a reliable source to seek valuable brand details. Brand Researchers also find print ads a valuable source to find out relevant information about various brands that were advertised through print media. Unlike television or radio ads, print ads do not rely on time slots. Customers therefore have a flexible option to go through the brand message only when they are free or convenient to do so.
Easy acquaintance of brand features- Another major advantage of print advertising media is that customers can easily acquaint themselves with the brand features. A written format of brand advertising, customers can go through the details of the brand ad again and again. Such feature is not provided by television or radio media as they are limited to time slots. With such an added advantage print advertising medium provides effective promotion solutions for brands and services. Besides brands and services, even politicians heavily rely on print media to publicise themselves especially during election times.