What Does Different Logo Format Stand For?

By Author: Tammy Becker
Total Articles: 124
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To get your logo designed, you need to give attention to logo file formats in order to acquire the logo format i.e. appropriate to your business needs. Usually, logo designing companies provide logo design files to the client in formats such as EPS (Encapsulated PostScript), AI (Adobe Illustrator Artwork), JPG, PNG (Portable Network Graphics) and GIF (Graphics Interchange Format).

Business owners should know the purpose that different logo designing formats serve in order to make a right decision for selecting logo format that will serve their business well to compete in the market. It will not be a difficult decision for business owners to make if they analyze a few facts regarding logo file formats. Here are the facts that business owners should look for:

1.They should observe whether the file type supports lossy or lossless compression. If the logo format supports lossless compression; then, they should go for it due to their high quality resolution. Logo file formats with lossy compression affects the resolution ...
... of an image with change of size; thus, they should avoid using the logo file formats with lossy compression.

2.They should also look for the color compatibility in a logo design to figure out whether the logo format for which they are going for support a few or many colors. If they want to keep their logo simple; then, obviously, they should go for the logo format supporting a small number of colors.

Here is a list of different logo file formats with the purpose that formats serve to a logo design:

1.AI (Adobe Illustrator Artwork): It is the proprietary file format developed by Adobe Systems.

Purpose: It represents single page vector based drawings in either EPS or PDF formats.

2.EPS (Encapsulated PostScript): EPS is the DSC (Document Structuring Conventions) conforming PostScript document with the restriction to be utilized as the graphics file format.

Purpose: It is a single page PostScript program which is used to describe illustration or an entire page.

3.GIF (Graphics Interchange Format): It is a bitmap image format that was introduced in 1987 by CompuServe.

Purpose: To achieve lossless compression for images with 256 or less colors.

4.JPG: JPG file format is pronounced as Jay Peg that supports photographic images.

Purpose: JPG file format is used to achieve compression with a bit of comprise in quality of the logo.

5.PNG (Portable Network Graphics): It is a bitmapped image format that employs lossless data compression.

Purpose: PNG logo format is also used for compressing the file size without affecting the quality of an image.

Conclusion: Logo format listed above are the formats commonly used by designers to design a logo for their clients and it depends on needs of clients to select the logo format appropriate to their business. In a nutshell, business owners who acquire professional logo design services should have know-how about logo file formats to make a right decision in selecting the logo format for their business.