Why Mobile & Internet Media For Brand Advertising?

By Author: Sanjay Sharma
Total Articles: 84
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Amongst the various means of advertising, mobile and internet are two fast emerging means of promotion widely adopted by brand owners. mobile advertising and Internet Advertising provide personalized brand message to customers through modified means. Almost everyone carries a mobile phone and accesses internet. Targeting customers through mobile and internet media is synonymous to communicating with them in a discreet manner. The message reaches customers’ inboxes- either as an email or SMS. Considering the effectiveness of these two mediums of advertising, modern brand advertisers heavily depend on mobile and internet advertising media for their various promotion campaigns.
Any promotion campaign (whether a long or a short duration campaign) can be easily controlled through mobile and internet media. It is therefore the brand owner’s choice whether he wants to run the campaign for days or weeks or stops it anytime. What is also advantageous through these two advertising mediums is that the advertiser ...
... can also find out the results of the campaign- whether rich or poor. For SMS Advertising campaigns, the delivery reports ensure the advertiser that his brand message is effectively conveyed. For internet campaigns, the advertiser can log in on the ad server and find out the ongoing results of his campaign. Internet and mobile advertising therefore provide accountability and complete controllability to advertisers enhancing their credibility on these two mediums of advertising.
Mobile and internet advertising campaigns also ensure the advertisers that every penny they spend is not wasted and can also be traced. If the campaign is providing good impact on customers, they can continue. If otherwise, they can stop it anytime they want to. Also from customers ‘perspective, internet and mobile advertising both provide full-fledged liberty to access or ignore the brand message. If found interesting, they will go through the brand message, if not, they can simply ignore the same without getting pestered.
Any form of advertising is meant to inform, instruct, entertain and educate masses about a particular brand- its features & benefits. How the brand message is presented to these customers or target groups play an important role for an effective reach of the very communication. Advertising for the sake of informing customers about the brand through a mundane channel doesn’t provide the desired impact on target customers. Hence, it’s important to try out some tips, tactics or tricks that will enable an easy communication of the brand message without confusing target customers. A humorous appeal, theme or ad copy becomes a natural solution to provide a rich impact on target customers. After all, who loves to watch/read/go through a boring advertisement about the same old brand? Customers always look ahead for something new in the brand message – be it the style, media or technique of advertising. A humorous ad attracts their attention easily and informs them about the brand message.
Creativity is an asset for any advertising campaign. However, creativity needs a particular medium to display or exhibit itself. A humorous ad display is the best mode to display the creative attributes of the ad professionals. Also enabling brand owners to position their brands with the right impact, humor in advertising is indeed a must input for every advertiser.