Private Label Drinking Water For The Hospitality And Lodging Industry: Building Brand Awareness And

By Author: Marcus Stout
Total Articles: 113
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The Hospitality and Lodging Industry in the United States is booming with strong growth in overall revenues and average price per room. Notwithstanding external factors such as international terrorism and the rapid rise in fuel costs, most industry forecasts predict continued growth in revenue.

Recent studies show however, that the industry suffers from a considerable loss in revenue and profits because of ineffective differentiation of service offerings and branding. This trend is recent because historically hotel customers have demonstrated brand loyalty.

Private label drinking water has been proven to be a powerful, cost effective method of promoting quality brand images and differentiating service offerings.

Opportunity Lost

The Hospitality and Lodging Industry plays a major role in the U.S. economy with business travelers alone accounting for $40 to $50 billion in annual revenue. A recent study however, by a recognized research firm, concludes that up to $20 billion in additional revenue is lost because frequent travelers are not loyal to specific hotel ...
... brands. (1)

This revenue deficit represents an opportunity lost for profitability and continued cash flow for the industry.

Brand Loyalty Means Greater Profits

Most analysts and academics agree that loyal customers constitute the basis of a successful business because of new sales cost savings, the ability to sell additional higher margin features to loyal customers and word of mouth or informal referrals to new customers. (2)

The creation and maintenance of brand loyalty therefore is the strategic objective of many industries with no exception to the Hospitality and Lodging industry. As one study concluded

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About the Author:

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Marcus Stout is President of Element H2O. For more
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