Role Of Mobile Applications In E-commerce

By Author: Alan Smith
Total Articles: 1285
Comment this article

Gone are the days when e-commerce was largely dependent on the fax machines and immovable desktop PCs. The smart phones equipped with mobile applications have taken the world of ecommerce by a storm. E-commerce is also known to many as e-business.

Over the years the priorities of the buyers have changed drastically. This is mainly because of the technical evolution and competition. The hybridization of the cell phones and the computer has given rise to the smart phones. The smart phones allow the suppliers and buyers of the products and or services to be mobile and flexible.

The smart phones make it easy to manage a business with multiple locations. If these businesses want any raw material they can do it through the smart phones that they have but before that they can check how much raw material is already present in their warehouses. The managers of the company can have accesses to the daily working report of the employees through the smart phone. With the help of the smart phones and applications easily available the business operations can be easily streamlined. The business can have accesses to the latest ...
... news in the market. They can know the fluctuation in the stock market and know the new competitors in the market as well.

Before the advent of the smart phones, the businesses were just focused on being accessible to the prospective buyer before any of their competitors. Now the competition has got a new dimension. The users of smart phones are swelling up in numbers to such an extent that they need to be considered a new market segment. No business would be a fool not to notice this development. Ignoring this could be the biggest blunder for any business organization.

The businesses now need to get the mobile applications developed so that their services and products are presented forth their prospective buyers. Any business that does not opt for mobile applications is now considered foolish to give its competitors a chance to forge ahead and cater to its buyers specially those that use the smart phones to buy the products or services.

If there were a single brand of mobile phone devices or if the platforms used were standardized the matter could be simplified. On the contrary there are multiple brands of smart phone devices and the platforms vary from brand to brand. The application needs to be developed differently for different brands and platforms.

The buyer can order the products or services from any part of the world through the smart phone device that they have. The more the business caters to the smart phone users the more are the chances of generating revenue.

Copyright © 2011

Spinx is a Professional Mobile Application Development, Web Design and Internet Marketing Company; we are expert in iPhone App Development and Android Application Development services.