Google Website Optimizer For Website Design

By Author: Grace Alexa
Total Articles: 120
Comment this article

It’s almost impossible to build a website design and know that it is going to convert, obviously when all principles are followed it should convert but there is no way of really knowing. Often you will also find that a designer has 2 website designs that they like for your business and you have to choose which one to use. Well with Google’s website optimizer this is no longer the case and you can start testing different website designs for free.

The website optimizer is a piece of web based software built by Google which allows website owners to run split tests and multivariate tests free of charge. These tests allow you to find out what website design works best for your site and eliminates guesswork. The end result for a business owner is a website design that converts more visitors into customers on a consistant basis.

A/B Split Tests For Website Design

If you are new to optimizing a website then it’s quite possible you are not aware of the method known as A/B Split tests. These tests allow you to send equal amounts of traffic to page A and equal amounts of traffic to page B. Normally the ...
... pages are different in some way and the page, which gets the best conversion, is chosen to be the page, which is used.

Initially most website designers will do major change tests, where multiple changes are made and then tested. As time goes on the tests should revert to single element tests so you can determine what is changing the conversion rate.

Many business owners will not do these tests but at Sigma Infotech we believe in constantly improving your conversion rate and return on investment. In fact we actually use test results from other clients to ensure your site is using the latest high converting methods.

Multivariate Tests For Website Design

Multivariate tests are a more advanced version of testing as it allows you to test the best combination of multiple variables on a page. For example you may have a blue and red header, a green and orange buy button and you want to find out which combination gets the best conversion.

A multivariate test allows you to do this kind of testing and recommends the best version for results. These kinds of tests significantly increase your potential website returns and optimize your sales funnel.

While this testing sounds advanced experienced website design professionals can easily set this up for you using Google Website Optimizer, which is a free software application. In fact Sigma Infotech has a specialist team committed to great return on investment and this is one of the major areas we work in.

You would be amazed at how quickly we can turn a low conversion website into a high converting profit machine!

Sigma InfoTech an Australian based Website design, PPC Services firm specialising in web design, graphic design, Software Development, SEM, search engine optimisation helps to remain high in the search engines and with it any of the sites can achieve the desired goal of influencing profits.