Online Reputation Management: A Way To Build Reputation Online

By Author: Andrew Matt
Total Articles: 6
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Today, in the age of 21st century people have shifted their belief from the earlier thesis that is we believe “what you say to that of what we believe what you show or prove”. The above case is generally seen while people make purchase decisions. Today, the clients go for hitting upon the finalize button for purchasing, only after checking the reputation level of the company by conducting online searches. Thus, it becomes utmost important these days to maintain a positive online reputation of the company. So, companies prefer to go for online reputation management (ORM) to maintain positive repute.

What is online reputation management?
Online reputation management is the act of monitoring, addressing SERPs or mentions in the outline media and web sphere content. ORM primarily involves tracking what is written about a client over the internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content.

ORM’s goal is not to build or raise result rather push the known negative posts out of the top result page and thus providing more of positive post visualization ...
... to the reader. Online reputation management service will respond to negative posts and comments in a systematic way to remove negative or damaging posts from the web using various strategies. ORM is generally achieved by some of the techniques of search engine optimization like online promotional activity through new content creation, monitoring both professional journal pages and user created content etc.

Companies are known to have spent a lot of years in order to build a positive reputation and so it becomes quite critical to protect its brand or product. Most often , companies find it difficult to fix a price to be spent on reputation management but as the saying goes “Prevention is better than cure“ , companies must go for ORM before negative repute starts creeping and the value of the brand falls.

Power of Social Media In Relation to ORM
Social media is perhaps the best weapon used by online reputation management experts. Social media websites, such as Facebook, LinkedIn and Twitter, are incredibly powerful and show up in Google’s natural search results for a high proportion of searches. As such, they can be used to guard against negative results appearing in Google for company, or for you.
Profiles in each of those major social media websites should be created, both for yourself and for your company, and then you can use them as a daily part of online strategy. Promoting them in the same way as one would promote their own website, with optimised page content and links from other websites (including your own) and update them regularly.

Thus, companies must approach firms having ORM experts so that they can repair online repute if any, strengthen their online “brand” , spread company’s motto, convincingly and creating strategic links to increase traffic and thus promote positive online repute