Increase Customer Acquisition Using A Content Management System (cms)

By Author: edynamic
Total Articles: 22
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From the ability to automatically optimize content, one-click creation of new landing pages, to targeting the right content at the precise time the visitor expects it—CMSs are empowering marketers.
The CMS is now the tool that not only enables marketers to manage content on their websites, but provides an ever growing set of capabilities that extend the web channel from a mere communications platform, to a prospect and customer engagement platform—one that is now capable of engaging visitors with a dialog—a true two-way conversation.
Taking the next logical step, marketers can extend the single channel of web communication to a coordinated engagement experience across multiple channels. The lines of responsibilities blur as an increasing number of mid-range to upper-range CMS platforms incorporate content optimization, personalization, community, marketing automation and analytics capabilities with the platform, capabilities that have been traditionally found in standalone platforms outside of the CMS.
This article will help you explore how lead generation and customer acquisition is propelled forward ...
... with the integration of these capabilities within a CMS.
Let us talk about those four steps that help you deliver sales-ready leads to your organization.
The challenge faced by marketers is not just the generation of leads, but rather the generation of qualified leads. What are the steps that help you transform your leads to sales-ready leads?
1. Get them to visit: Our first objective is get the potential buyer to your website, where we have an opportunity to begin a dialog with them.
2. Respond to them: Once at your website, you will now look to start a dialog with them—to respond to them in a meaningful, relevant way while they browse your website.
3. Get them to reciprocate: The next step is important—it is when you are granted permission to continue the dialog. We want to collect information about them—often just an email address.
4. Continue the dialog: This is step is a repeat of steps 2-3 in which we want to continue the dialog with the lead, nurturing them—at their pace—through the buying cycle until they have matured into a sales-ready lead.
Today’s CMS platforms contain capabilities that enable marketers to control the engagement with the visitor, by personalizing the web and email experience in alignment with prospect expectations. To get a detailed white paper and know how a contemporary content management system (CMS) platform can provide marketers with tools that that support lead generation, nurturing and conversion, reach out to us at contact@edynamic.net or call us at 1-877-339-6264.
To know more about eDynamic’s CMS offerings and other insightful thought leadership material on CMS, visit our website – http://cms.edynamic.net