Measuring Conversions

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What is your call to action? What is important to you? Is it a phone call, a sale or a form submission? It is not enough to show up at the top of search engines anymore, you must measure conversions to increase your return on investment (ROI). This comes through conversions. Whether it is sales or submissions that you are after, you need to track everything to determine if your methods are working. You always want to know where your sales are coming from There are a few ways to track your marketing progress on the internet. A helpful tool to install is Google Analytics.\r\n\r\nGoogle Analytics\r\n\r\nThis tool shows you how users find your site, how they navigate the site and it offers suggestions on how you can enhance the visitor's experience. With Google Analytics, you can potentially improve your ROI, increase conversions and decrease your abandonment rate.\r\n\r\nMany businesses use Pay Per Click (PPC) as their primary marketing strategy. With PPC, the advertisers pay search engines each time their ad is clicked. You bid on keywords or keyword phrases that are relevant to your niche market. If the keywords that you bid ...
... on are popular, there is a likelihood that your competitors will be bidding on those keywords as well. As the popularity of keywords rise, so does the cost per click (CPC). The CPC is the sum paid by advertisers to search engines for a single click to their advertisement.\r\n\r\nGoogle Analytics helps you to optimize your AdWords performance with post-click data on your keywords, search queries, match type and more. These reports show you the site content that generates the most revenue and conversions.\r\n\r\nGoogle Analytics ecommerce reporting feature traces transactions to campaigns and keywords. It also gets loyalty and latency metrics while identifying your best revenue sources.\r\n\r\nFor a more advanced system, you may be interested in Omniture.\r\n\r\nOmniture\r\n\r\nThis Adobe Site Catalyst is typically used in larger businesses. It provides business owners with real-time intelligence about digital and marketing strategies. You can also identify the most profitable paths through a website and determine where visitors are navigating from the site. Critical success metrics for online marketing campaigns are identified as well.\r\n\r\nSplit Testing\r\n\r\nThis is a marketing method where the call to action on different versions of your landing pages is tested. Split testing is on-going. Improvements can be seen by testing elements like images, colors, copy text and layout on your landing page. By looking at the results of different test, you can identify the elements that are producing the greatest return.\r\n\r\nUnderstanding Google Analytics, optimizing your conversions and performing split test may be a lot to take on. Contact Optimum7 today ,we can help.