The Ad Writers Tip List

By Author: /"Wild Bill/" Montgomery
Total Articles: 1
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Whether you are a seasoned copywriter or writing your first ad, you must
understand and relate to "How People Think, Feel and Respond".

You must also know the common sense tips and tricks that will help you
create killer ad copy.

Following is a list of key elements of writing successful ads:

- Appeal to the reader's emotions and instincts.

- Must convince even the most hardened skeptics.

- Overcome any objections the buyer may have.

- Use power words that literally force people to act.
http://216.147.104.180/powerwords.shtml

- Capture and keep the reader's interest.

- Appeal to the reader's ego and self-interest.

- Show the facts and proof of your claims.

- Help the reader justify the purchase.

- Write copy that coincides with current attitudes in your target group.

- Motivate you reader to buy NOW.

- Use "special" benefits to make your product more attractive.

- Make your reader believe in you.

- Ad copy must relate and communicate like average people.
...
... br />- Know what your target market really wants.

- Be able to easily lead into your back-end offers

- Emulate other successful (but not over used) ad copy structures.

- Make your product so attractive that your reader has no choice but to buy.

- Remember that your HEADLINE is the most important part of your ad.

- Write, re-write and re-write and re-write and re-write again...

These are the various techniques and rules of reason used by the
professional copywriters to develop successful advertising campaigns.

I would like to impress upon you however, the importance of HEADLINES. No
one will read the ad copy that you have spent countless hours researching
and re-writing, if you don't grab their attention with a great Headline. It
may take you dozens of tries before finding that one Headline that will have
the Attention Pulling Power that you need to get your ad read.
About the Author "Wild Bill" Montgomery
http://www.MakingProfit.com
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