Cross-selling And Upselling Through A Bpo

By Author: mark warne
Total Articles: 45
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Transferring business assignments offshore to Call Center India has been regarded as the most effective ways of managing one’s operations. Along with considerable cost-benefits it brings along several other advantages. Advantages in terms of efficiency and cost. Telemarketing is one important function which has been mostly been outsourced by owners.


Cross-selling and up-selling constitutes about 21% of the entire customer contacts. One of the most effective ways of enhancing revenue generation is by concentrating on these two aspects. Cross-selling is the act of offering the existing customers the additional items provided by the seller. Many times it could mean something complimentary which comes along the original product of the company.


The main strategy behind cross-selling is providing the customer with something extra that is going to allow him to use the existing product more effectively. Call centre India utilizes this strategy widely in strengthening clientele and generating more profits with minimal hassle as selling to a customer ...
... who has already been convinced and satisfied with your customers is much easier.


Upselling on the other hand is convincing the buyers to purchase the product’s upgraded version. This strategy involving sale of an add-on is known to be much more effective than selling the products and services to the new clients.


Call Centre India helps businesses leap ahead of their competitors through effective cross-selling and upselling techniques. The callers are proficient enough to use the right strategies and roadmaps for executing the upselling and cross-selling initiatives; some of them are listed below:


Analyze the services and the client requirements effectively, thereafter suggest them the apt services. Many callers are open to suggestions; therefore suggest them whatever best serves their needs.


Make sure that you are placing your suggestions at the right time. Add-on or compliment would only be accepted if you put it forth at the appropriate time. Ensure that you are not suggesting anything that is not currently relevant for the customer.


Make the customer’s feel your concern; one should not seem just focused to sell the product instead the agent should lay emphasis on special offers and benefits for the customers. Many times the products are bundled to facilitate sales.


One important thing call center India professionals need to look for is the opportunity. The agent should be able to offer multiple pricing points so that the customers have more choice.


Cross-selling and up-selling has played a vital role in generating profits through call centre India. These are some vital strategies that are deployed by professionals to ensure maximum revenue benefits.


Mark Warne writes for Go4Callcenter is a Call Center India provides Call Center Outsourcing Services, BPO services, Call Center service & Telemarketing Call Centre services.