Website Design And Development Process Decides The Success Rates Of Website

By Author: Grace Alexa
Total Articles: 120
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People say businesses grow by the presence and visibility. Different mediums of communication and information like Television and News papers are in the use for the business promotion for last so many years. After the invention of internet a new market place is borne popularly known as e-commerce. To start selling online business owners need to start a website.

Website is an online page that is visible over the internet. Website is the interactive and informative online medium used to attract new customers and to retain existing customers. Biggest advantage with the website is its reach to a large amount of people around the globe. For any business seeking growth website is a must as people now like to know about the company its complete product range and other facilities company provides before making any final purchase from the company. Websites are not only useful to attract new customer infect the purpose of any website is to provide new or existing customer support and care.

To start any web site following things needs to be done in advance –

Planning – Web design is a complex and time taking ...
... event before setting up the final website design proper planning about the webpage design should be done. Web design and development process should be in accordance with the latest technology and customer niche. Web sites should be interactive and attractive in order to draw the attention of the person.

Context – Website design is similar as your advertisement in the newspaper or in any other information channel but the difference is of reach and technology. Content while developing web page design plays very important role. Customers don’t like any website bombarding tones of information on them. People prefer simple and strait forward communication while searching through any web page. Your webpage design should be very attractive and eye catching to draw the maximum possible attention of the visitor.

Purpose – Before starting webpage design purpose of the website should be very clear to the web site designer. Some website design is purely meant to deliver the information while other web page design is in accordance with the sales purpose. Very first step in the planning process must be to define the purpose of the website. Purpose statement of the website should be focused on the accomplishment of the website design and what the end users will get it from. Purpose when decided will help the rest of planning process as it will give the website design team a direction to move forward. Defining short term and long term goals for website when purpose of the web site is about to set will help in modification and improvement of website design later on. Measurable objectives should be identified to track the progress of the site and determine success.

Audience – Defining the audience is key of success for any webpage design. The audience is the group of people who are expected to visit your website – the market being targeted. Such niche of customer will watch your website for a specific reason and that reason should be identified and implemented while going for webpage design. A clearly defined purpose or goal of the site as well as an understanding of what visitors want to do or feel when they come to your site will help to identify the target audience.

Sigma InfoTech an Australian based Website design, Website design firm specialising in application development, graphic design, Software Development, search engine marketing, search engine optimisation helps to remain high in the search engines and with it any of the sites can achieve the desired goal of influencing profits.