Different Types Of Digital Signage

By Author: rickkymartin
Total Articles: 42
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Digital signage is the latest trend in marketing. It is one type of electronic displays. We can do some advertising using it. It means, some messages or videos or footages. It is a best effective way for advertising. It is always an advantage of dynamic content over static content. Static banners and displays is also a good way of advertising, but people love to watch something dynamic. You have some more space to present your products or services. Digital signage is the most valuable manner to deliver the targeted messages to targeted people at specific location and at specific time as well. You can change the content frequently. You can reach to people more interactively. Therefore, no doubt in mind, we can state that digital signage can offer superior return on investment. Display signs are ideal indoor and outdoor display system with professionalism at all point of display.

There are many technologies use to make digital signage. For example LCD, LED, plasma displays, projected images etc. I will discuss four technologies mentioned above. Each digital display with its advantages and disadvantages.

LCD (Liquid ...
... crystal display)

LCD is thin and flat visual display. The technology is based on light modulating properties of liquid crystals. Now we discuss some advantages based on the technology. First, as it is thin and flat, it is more compact. Hence, LCDs are easily portable. The picture quality is mind blowing. You will never see a problem of image burn or any other. That’s the reason that LCD can catch the eye of people, which is the ultimate goal of advertising sign. Picture is softer for your eyes, also. Overall, it is a quality product and all the reason to catch the eyes of people. If we talk about expense, we should always concern ROI and LCD can give much value to your investment. The other best advantage is energy saving. It can operate on battery as well. Therefore, you don’t need to think about power supply. You can put it everywhere you want. It is really a good advantage from the advertising point of view. Digital signs allow you to represent dynamic content fully customized to meet your specific business communication.

LED Displays (Light Emitting Diode)

LED display is the new generation in digital display. The technology is based on Light emitting Diode. LED display is the most prolific revolution in advertising and displays. Now a day, you can say that LED display has covered whole advertising market. The technology and advantages are really perfect suites the advertising purpose. Its robustness is the real benefit. You can put it everywhere without worry. The picture quality is the best in every condition. Nothing to worry, either you are putting it into bright light or sunlight. It continuously delivers your messages to the people. The other advantage like thin, flat and more are same as LCD. One more is the size. The largest LED in the world is 1500 ft long and is located in Las Vegas. It doesn’t require more sentences about size. If you are thinking about ROI, don’t need to worry. There is guarantee of best ROI.

Plasma Display

Plasma Display is also a good option for advertising sign. The technology is based on electrically charged ionized gases. It is a flat panel display, as basically same as LCD. The difference between LCD and plasma is reflection. If you are putting it in to bright light, especially in sunlight then plasma display can perform lot better than LCD. For that plasma display consumes more power and that is the main disadvantage. Overall Plasma displays are good option for advertising sign in several conditions.

Video Projector

Video projector is the device which receives video signals and projects images on screen corresponding to signal. The main advantage is real time content change. Off-course, it is a very good for advertising purpose. The cost of projector is varies by the screen resolution and brightness. You can get best ROI by best utilizing it.

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